Marissa Mayer on God, family and Yahoo – Fortune Tech. Since arriving from Google ( GOOG ) last July, Mayer has taken several steps to turn Yahoo ( YHOO ) around. Yahoo has over 700 million users and plenty of popular products, including email and its sports and news sites. To succeed in making Yahoo a “growth company” again, she’ll need to secure the company’s position as a leader in mobile apps and offerings–a tall order for a company that doesn’t own its own mobile browser, operating system or hardware. MORE >>

You see, I agree mobile commerce is the next big thing – and a critical opportunity businesses can’t ignore. Based on their feedback, coupled with our own discoveries, we’ve found there are six ways business owners can “go mobile” without going broke. . Visit sites such as  Yelp , Bing , Yahoo Local , Google Places , Foursquare , and Facebook , and follow the instructions to “claim” your business and it’s location. Mobile optimize yoursite.com. Mobile searches have grown 400 percent since 2010, according to Google.  Going Mobile Without Busting the Bank. MORE >>

The retail experience has changed forever now that people rely on their mobile devices for product information while they shop. The impact of mobile on shopping and commerce was also the focus of proprietary research I introduced last June in an in-depth interview with Peggy here on MobileGroove. Interestingly, Yahoo has released insights that confirm my findings and help us better understand the impact of mobile Internet on mobile shopping and purchases. Yahoo teamed up with Nielsen to interview 8,384 U.S. And people also share while they shop. MORE >>

Layla Sabourian-Tarwe is Senior Social Media & Online Community Manager at Yahoo! Thus, I would find it difficult to narrow down my answer to only 3 key ingredients, however, if we take the example of Yahoo! where some of our objectives include driving engagement with our most active users, and providing new product education, I would suggest the following 3 ingredients: Humour: Here is an example of a fun campaign we did here around Yahoo! often ask our users what they think about current products, and what they want to see added to Yahoo! Here at Yahoo! MORE >>

All jokes aside, local search marketing now extends well beyond traditional SEO mainstays Google, Yahoo! In today’s mobile world, these go ten times as far as text heavy copy. Marketing bing ComScore facebook google Local Search TripAdvisor Yahoo! Thomas Jefferson’s home Monticello, a must-see in Charlottesville. During my winter holiday in Charlottesville, every meal we enjoyed at a restaurant was at a well recommended Yelp venue. guess the old adage should be revised: When in Rome do as the Yelpers do. website according to Comscore. and Bing. MORE >>