Mindjumpers

JANUARY 23, 2012

Get ready for social on the go: Mobility and location data are starting to play a bigger role in how people use social tools. In 2011, one-third of US online users access social networking sites from their mobile phone at least monthly — and globally, more than 40% of Facebook’s users access the site through mobile devices.

Social Media 234

Social Media Patterns Statistics Report 234

Mindjumpers

DECEMBER 14, 2011

These predictions have been compiled and released in form of a white paper called “2012 Social Marketing and New Media Predictions” The report covers some predictions about new approaches to marketing, new ways of organizing resources, and flexible, scalable technology to get customers’ attention and ensure their engagement.

Nielsen 180

Nielsen Marketing Mobile Consultant 180

Mindjumpers

JULY 4, 2012

This is probably also why Facebook has just added mobile reach data to their insights, and you can read more about this in tomorrow’s post on our blog. According to the model below (presented in HubSpot’s marketing stats white paper ), Facebook drives the conversions for B2C.

Statistics 229

Statistics Hubspot Marketing Mobile 229

Mindjumpers

SEPTEMBER 1, 2011

Obama and his advisers really understood how social media could be used to mobilize the people. How to Drive Business Value with Social Marketing Funnel [white paper]. We have all heard about the way Obama used social media effectively in his election campaign, back in 2008.

Social Media 254

Social Media Meeting Campaign News 254