YouTube Expands Access to its ‘Create’ Mobile Video Editing App
Social Media Today
FEBRUARY 28, 2024
YouTube Create provides a range of editing options, and is specifically designed for Shorts clips.
Top Video Marketing Trends of 2024
Social Media Strategies Summit
MARCH 1, 2024
Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. Of those that don’t currently use video, two-thirds plan to start in 2024. But video isn’t a silver bullet. Let’s get into it.
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YouTube Expands Access to Its ‘Create’ Mobile Video Editing App
Social Media Today
FEBRUARY 28, 2024
YouTube Create provides a range of editing options, and is specifically designed for Shorts clips.
YouTube 129
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The Easiest Way To Upload YouTube Shorts (Desktop + Mobile)
Hootsuite
NOVEMBER 21, 2023
YouTube Shorts are bite-sized vertical videos that can supercharge engagement with your audience. It’s quick and easy to upload YouTube Shorts, so what are you waiting for? Whether you want to upload your YouTube Short from desktop or mobile, we’ve got you covered. Under Create , select YouTube video.
Mobile 90
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How to post a video on YouTube: The complete guide
Sprout Social
SEPTEMBER 16, 2022
found that YouTube is the second-most popular social platform (behind Facebook). This makes YouTube a powerful search engine that can help brands increase their reach and realize significant business value. Even as TikTok continues to grow in popularity, brands should still invest in the original social video platform, YouTube.
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Is YouTube for you? 5 Reasons To Keep It In Your 2022 Marketing Strategy
SocMed Sean
MARCH 1, 2022
You need YouTube. YouTube is a website and app that allows its users to create, share, and watch videos. YouTube is known for the sheer number of videos you can find there, on just about any topic you can think of. This popularity is an opportunity for marketers to leverage YouTube to grow their brands in 2022.
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How to use YouTube Analytics to optimize your video performance
Sprout Social
JANUARY 27, 2021
Building a must-see YouTube channel starts with understanding your audience. And there’s no better place to gather actionable insights than your YouTube Analytics. Want to know which of your videos are binge-worthy? Why measuring your YouTube Analytics is so important. YouTube Analytics: General Reports.
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103 YouTube Video Ideas for When You’re Out of Inspiration
Hootsuite
MAY 11, 2023
Are you struggling to come up with new, engaging, and creative YouTube video ideas? If your inspiration well has run dry, here are 103 ideas for YouTube videos to get your creative juices flowing. If your inspiration well has run dry, here are 103 ideas for YouTube videos to get your creative juices flowing.
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9 YouTube trends for your content strategy in 2022
Sprout Social
AUGUST 2, 2022
More than half of consumers anticipate using YouTube in the coming year , trailing only Facebook, according to the latest Sprout Social Index™. One of the most compelling reasons for marketers to incorporate YouTube into their strategies is that a huge number of people spend a great deal of time there. Short-form video.
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YouTube ads for beginners: All you need to know about YouTube advertising
Sprout Social
AUGUST 3, 2022
Owned by Google, you’ll be working with the Google Ads network to create your YouTube ads. But if you’re new to the process, this guide will help determine the best types of YouTube ads for your channel and how to make them as effective as possible. Types of YouTube ads. Types of YouTube ads. Bumper ads.
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5 Easy-to-Use Mobile Apps to Create Powerful Social Media Videos
agora pulse
JUNE 10, 2020
Creating engaging social media videos doesn’t require a Hollywood production team or budget. Use these mobile apps for social and get started crafting fantastic content right away. So with that in mind, I want to talk about video—specifically, how to create social media videos easily and directly on your phone. (So
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Crafting Great Social Media Videos That Get Views
Convince & Convert
DECEMBER 13, 2023
Luckily, that’s where videos come in handy as the perfect medium to propel your ideas into the world, making the intangible sound compelling. However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience.
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The Creator’s Guide to YouTube Shorts Analytics
Buffer Social
OCTOBER 9, 2023
Everyone is focused on the YouTube Shorts algorithm as the key to growing as a creator on the platform. YouTube offers different content types, each with robust analytics. How to find your YouTube Shorts analytics Whether you prefer analyzing data on a desktop or on the go via mobile, YouTube has got you covered.
Analytics 85
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YouTube At A Crossroads: Social Media Network or Streaming Service?
Ignite Social Media
APRIL 22, 2021
As our teams dove into Q4 research at the beginning of the year, we notice that our data partner, GWI (formerly known as GlobalWebIndex), recently moved YouTube out of the ‘social media network’ category and into the ‘streaming service’ category. YouTube As A Social Media Network. YouTube Stories.
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What’s New With YouTube Shorts?
Likeable
AUGUST 3, 2021
YouTube has been taking on TikTok and Instagram Reels in the form of YouTube Shorts—vertical-optimized videos that are up to 60 seconds long with the option to capture multiple clips. Traditionally, YouTube videos are filmed with a camera, edited, and uploaded after recording. WHAT HAPPENED. As for what’s new?
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The Ultimate Beginner’s Guide to Video Content Marketing
Ignite Social Media
JUNE 28, 2022
You’re probably here because you’re looking for ways to spice up your brand with the best video content, right? As the Original Social Media Agency in the US , we’ve been here long enough to know how brands often struggle with keeping up with the latest trends — in today’s case, video content. .
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The complete guide to YouTube Live in 2021
Sprout Social
NOVEMBER 17, 2021
With social distancing continuing as the norm, an increasing number of businesses are using YouTube Live to host events, workshops, Q&A sessions and more. In 2020, 70% of people used YouTube to watch online replacements of live events. Moreover, consumers watch live videos for 10-20x longer than pre-recorded videos.
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What are YouTube Shorts and how to use them
Sprout Social
FEBRUARY 22, 2022
One of the latest features by YouTube is YouTube Shorts. In fact, you’ve probably already been creating this type of short-form video content on other platforms. What are YouTube Shorts? YouTube is filling the gap of vertical short-form videos on its platform as well. How to make YouTube Shorts.
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What marketers need to know about YouTube Creator Studio
Sprout Social
JULY 7, 2022
YouTube is not just a platform for sharing videos. It’s also a powerful video marketing tool that lets you tap into real-time data, manage your content, and optimize it for greater visibility and engagement. All with the help of a wonderful tool called YouTube Creator Studio. What is YouTube Creator Studio?
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Social Networking Stats: 21% Of Online Video Is Now Mobile, #RLTM Scoreboard
The Realtime Report
JUNE 20, 2014
via YouTube. Mobile Video Now Accounts For 21% Of All Online Video Plays. 21% of all online video-plays globally were completed through mobile devices in the first quarter of the year, according to video technology company Ooyala. Since 2012, mobile and tablet video viewership is up 532%.
Social Media News Ticker: Facebook Launches Mobile Ad Network, Snapchat Adds Text Chat & Video
The Realtime Report
MAY 5, 2014
Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, YouTube, Vine and Snapchat: Facebook. Any social media updates that we missed?
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Free YouTube Banner Templates for 2023 [+ 8 Best Practices]
Hootsuite
MARCH 27, 2023
Your YouTube banner is a billboard for your brand at the top of your YouTube channel page. We’ve even included free YouTube banner templates to help you get started! Get your free pack of 5 customizable YouTube banner templates now. What is a YouTube banner? But what makes an eye-catching banner image?
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Facebook advocates for short, engaging, mobile-optimized native videos for organic engagement
Socialmedia.biz
JANUARY 14, 2020
According to a recent Buffer research , out of the 7 posts that brands share on their dedicated Facebook page every week, 80% links to external landing pages, 19% are images and less than 1% are native videos. With videos driving 135% more organic traffic than static or text-based images, it comes as no surprise that an estimated 2.27
Mobile 90
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11 Tips for writing YouTube descriptions
Sprout Social
FEBRUARY 24, 2021
YouTube video covers and titles might be what grab your attention but descriptions are where the search engine shines. YouTube SEO is quite similar in concept to how you would write for a blog post or website page: titles are important but so are the details. The two different YouTube descriptions.
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17 Tips for Writing Effective YouTube Descriptions
Hootsuite
SEPTEMBER 21, 2021
A good YouTube description can spike your audience’s interest and result in longer watch times, better view counts, and even new subscribers. Plus, it can help with YouTube SEO, allowing YouTube’s algorithm to understand your content and suggest it to new users, further boosting your YouTube stats. Be specific.
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YouTube Analytics: 21 Metrics That You Should Track
Keyhole.co
JANUARY 28, 2023
If your business hasn’t started making video content , now is the time to start. But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. So why is YouTube such a big deal? YouTube is growing in a big way.
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How to Use YouTube Analytics and Track the Right Metrics
Hootsuite
NOVEMBER 2, 2020
YouTube analytics allow you to measure the success of your YouTube marketing efforts. You can use them to monitor your progress toward achieving specific goals like growing subscribers or increasing video views , and identify what works and what flops. How to use YouTube analytics. How to see analytics on YouTube.
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23 YouTube Statistics That Matter to Marketers in 2020
Hootsuite
DECEMBER 17, 2019
This year’s YouTube stats show that—spoiler alert—YouTube is still bigger than all the other social media platforms. Below, we’ve got the year’s new numbers: who’s using Youtube? YouTube user statistics. YouTube usage statistics. YouTube for business statistics. YouTube advertising statistics.
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How to Make YouTube Shorts: Everything You Need to Know
Hootsuite
JANUARY 12, 2022
Since launching in 2005, YouTube has been home to countless video trends and many forms of entertainment. Now, the team behind one of the most visited websites in the world has hopped on the short-form video bandwagon by creating YouTube Shorts. What are YouTube Shorts? Why try YouTube Shorts? EMBED] [link].
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When Is The Best Time To Post On YouTube
Keyhole.co
NOVEMBER 29, 2023
YouTube is no longer just a consumer platform. Over 500 hours of video content get uploaded to YouTube every minute, while 122 million people visit the platform every day. With such huge competition, one thing that makes a difference is the posting timing on YouTube. Is your video lengthy or short?
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YouTube Expands its 'Pre-Publish Checks' Tool to the Mobile App
Social Media Today
APRIL 26, 2022
The tool checks your video uploads for potential violations before you hit 'publish'
Publishing 147
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The Complete Guide to YouTube Marketing in 2020
Hootsuite
SEPTEMBER 9, 2020
YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Others see it as more of an online video platform. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t.
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10 Steps To Get Started With YouTube Creator Studio
Keyhole.co
AUGUST 22, 2023
YouTube Creator Studio is an invaluable tool for optimizing video content and gaining a deeper understanding of their audience’s behavior. The impact of YouTube on digital media The emergence of YouTube as a major digital media platform has had world-changing effects.
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How to conduct a YouTube audit in 5 steps
Sprout Social
JULY 11, 2022
Part search engine, part streaming service and part social network, YouTube has a little bit of everything. A healthy channel can have major implications for your video discoverability—on YouTube and beyond. That’s why it pays to conduct a thorough YouTube audit. YouTube isn’t just surviving—it’s thriving.
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Best Brands on YouTube: Our Top 10 of 2019
Social Media Strategies Summit
MAY 24, 2019
Video is a highly effective form of content. And as social media and social advertising has become more important in marketing, the need for video as part of a content strategy has only increased. According to a recent report by Smart Insights, 83% of marketers believe that video is becoming more important. Enter YouTube.
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The Complete Guide to YouTube Ads for Marketers
Hootsuite
JUNE 11, 2020
Brands advertise on YouTube because it’s the world’s second most popular website, drawing 2 billion logged-in visitors a month. If you’re deciding how to allocate your video ad budget, YouTube has the vast reach and powerful targeting capabilities that make it an undeniably valuable platform across the customer journey.
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The YouTube Olympics: Viewers Tuned In To 231 Million Video Streams
The Realtime Report
AUGUST 22, 2012
YouTube users across the U.S. and 64 countries in Africa and Asia watched a total of 231 million video streams of Olympics coverage; 72 million of these views came from the IOC’s Official Olympic Channel on YouTube. YouTube powered the online coverage for NBCOlympics.com, delivering more than 159 million total streams.
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YouTube Analytics Guide For Boosting Your Presence YouTube
Keyhole.co
JANUARY 28, 2023
If your business hasn’t started making video content , now is the time to start. But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. So why is YouTube such a big deal? YouTube is growing in a big way.
YouTube 52
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How to create a YouTube channel for your brand in 5 steps
Sprout Social
FEBRUARY 15, 2023
YouTube may not be a new player in the social media game. With the importance and popularity of video only growing on social media, developing a YouTube marketing strategy is worth your while–and then some. Part discovery machine, part social platform, YouTube touts over 2 billion monthly active users.
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5 YouTube features to use to boost engagement
Sprout Social
AUGUST 22, 2022
The answer is probably “YouTube.” And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 With 51% of consumers anticipating YouTube will be one of the social media platforms they use most this year, it’s a digital space your audience most likely uses.
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72 Top five: audio and video social media innovation
Sherrilynne Starkie
DECEMBER 13, 2018
This week’s Top Five social media ‘must know’ news stories includes new Facebook search ads, Instagram’s audio messages, Google’s For You tab, YouTube’s Stories and news from Pew Internet Research on media consumption habits. YouTube introduces Instagram-like Stories. via GIPHY.
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