The fit between mobile and retail is obvious. One of the most active brands in mobile, Macy’s knows that the best shopping experiences (and most effective mobile strategies) must delight ALL their customers. In fact, Macy’s is giving customers in more than 800 locations access to what it calls a “Backstage Pass&# direct on their mobile phones (or connected technology of their choice). Interestingly, mobile subscribers who don’t have a QR code reader application already installed are not left out. The problem: mobile can mean many things. MORE >>

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Create a custom url for your Facebook Page by cinta5 on June 17, 2010 After being asked a few times how to get a custom url for a Facebook page I decided to go ahead and create a post on how to do it. First, in order to create a custom url the page has to have 25 “fans&# or “likes&#. Once that number is met, go to facebook.com/username and click on “Set a username for your Pages&# There you can create what you’d like your url to be. Media. MORE >>

Is mobile marketing recently a part of your inbound marketing strategy? More and more people worldwide use mobile devices daily to access the web, to shop and to network on social media sites. To ignore this growing mobile marketing trend could be a very dangerous failure for your business! To get your piece of the pie from this trend the first thing you need to do is to optimize your website and email communication for mobile use! Did you thought about to make use of mobile apps to improve your location based marketing? That’s up by 2.2 In March, 27.3% MORE >>

A post on the Bing Webmaster Central blog is well worth reading if you optimize your website for both desktop and mobile users. The post discusses Bing’s preference for a single URL no matter what device a visitor is using to access your website. Those points include: Mobile specific URLs rarely rank in search results since there are insufficient indicators to give the URL any value. The more URLs you have, the more search engine crawler you’re going to receive. Single URLs are easier to manage. MORE >>

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. Make sure you apply the username to your Facebook Page, not your personal profile, and be sure to use something memorable that people can find by plugging in the URL. The EA Mobile Human Tetris project takes you to a Facebook application where everyone participates in a game of Tetris. You’d have to manually add the URL and your commentary to the Fan page(s) of your choosing. Want one? MORE >>