Trending Sources

Tools for Mobile Marketing Strategy Success

Spin Sucks

By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. Unfortunately, while mobile continues to grow in its importance as a marketing tactic, many marketers still lack the tools and knowledge to develop a sound and integrated mobile marketing strategy. and nearly $220B worldwide.

How To Add Custom URL to Google Plus G+

Laurel Papworth

How to get a custom URL for Google Plus. Anywho, How to add a Google Plus custom URL. I am on my PROFILE menu (right errr left hand side), and the “Your profile is preapproved for the custom URL: google.com/+LaurelPapworth” pops up. Feel free to request a different one but it will take a while… More information on Google Plus Custom URL’s.

URL 42

Facebook Begins Prefetching to Improve Mobile Site Speed

SocialTimes Facebook

Facebook announced Wednesday that it will begin prefetching, or preloading advertiser sites, in order to boost its mobile performance and ease users’ frustration with slow load times. The social network also revealed in a Facebook for Business post  that website landing page speed will become a factor in deciding which ads to show in order to ensure that mobile users have the best experience, adding that this will occur “over the coming months.”. Today, we’re introducing prefetching—preloading mobile content in the Facebook in-app browser before a link is tapped.

Sites 28

8 Must-Have Apps for Your Mobile/Social Business

Janet Fouts

travel with an iPad and an iPhone as my mobile office, and it’s made it a whole lot easier to stay on top of my business, my teram and my clients. Quickbooks Mobile. Publish a magazine style page on any topic you like, then populate it with content you curate from your desktop or your mobile device. Expensify. travel a lot. Expensify is available for iPhone and Android.

Mobile 155

Google Rolls Out New Mobile Friendly Tag

Bill Hartzer

Google has started displaying new mobile friendly tag in the search results to show which sites are mobile-friendly and which sites are not. So, if your site is mobile-friendly, and someone is searching on a mobile device, and your site shows up in the search results, it will get a special tag in the search results. Is your site mobile friendly?

Feature Friday: Musing about Mobile Networking

Ari Herzog

Here’s my problem: No one touched on the fact that most users access these social networks with their mobile devices! The URL is missing? C’mon! Are you displaying your own website or Twitter URL on your Flickr, Twitter, or LinkedIn page? Make sure your URL appears on the mobile platform and adjust if necessary. When I was done, I was thoroughly disappointed.

Mobile apps are a waste of time for associations.

SocialFish

And I know I’m going to get a lot of grief over it, so let the debate begin. I’ve been thinking about this a lot lately, and my thinking has been influenced by research, including the September Pew Internet report on “The Rise of App Culture,” and a r eport on global mobile statistics from MobiThinking. believe that associations need to get mobile right, and fast.

Mobile Marketing For Small Business – Does It Need A Rethink?

Small Business Mavericks

A post on the Bing Webmaster Central blog is well worth reading if you optimize your website for both desktop and mobile users. The post discusses Bing’s preference for a single URL no matter what device a visitor is using to access your website. Those points include: Mobile specific URLs rarely rank in search results since there are insufficient indicators to give the URL any value. The more URLs you have, the more search engine crawler you’re going to receive. Single URLs are easier to manage.

YouTube Tuesday: Virgin Mobile Go Crazy Commercial

Firebelly

Creepy and funny at the same time, this Virgin Mobile commercial is our YouTube Tuesday pick of the week. Video URL: [link] ].

URL 31

Using Mobile Surveys for Immediate Customer Insights

Engaging Brand

Mobile surveys is something that intrigues me -  so I asked Mark Penson to share his insights into mobile surveys (watch out tomorrow for our interview on The Engaging Brand podcast ). Forget Email Surveys: Use Mobile Surveys for Immediate Customer Insights. Use people’s mobile devices to ask them about your brand— while they’re experiencing your brand. modern, convenient mobile survey, quiz or contest during this experience can feel like a natural part of the experience itself. Here are Mark''s views on gaining valuable customer insights. It needn’t be.

Facebook Debuts Several Ad Products, New Features at Cannes Lions

SocialTimes Facebook

The social network also announced the availability of audio and text overlay for Slideshow ads, the release of a video-to-Slideshow creation tool, the ability to create a Slideshow ad from a mobile device and integration with Facebook’s pages photo library and Shutterstock  stock image library. People consume content on mobile in fundamentally different ways than they do on other channels.

Social Media News Ticker: Facebook Tests Mobile-Ad Network, Twitter Launches Card Analytics

The Realtime Report

Facebook tests mobile-ad network – Facebook is now testing out a new mobile ad network that will connect advertisers with publishers of other mobile apps, extending Facebook’s reach (The Wall Street Journal). Social Media News Ticker Facebook GIFs marijuana ads mobile ad network Pinterest Snapchat Twitter Twitter card analytics Facebook, Twitter, Google.

Using Google AdSense Hurts Mobile User Experience, Violates Google’s Own Guidelines

Bill Hartzer

Adding Google AdSense to your website hurts the mobile user experience on your website and violates Google’s own suggested guidelines. If you look at the screen capture above, Google’s own Pagespeed Insights is giving my site a 99 percent out of a possible 100 score on the mobile user experience. url=https%3A%2F%2Fwww.billhartzer.com%2F&tab=mobile.

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. Make sure you apply the username to your Facebook Page, not your personal profile, and be sure to use something memorable that people can find by plugging in the URL. You forgot your URL. Want one?

Google Introducing ‘Mobile Friendly’ Tags in Search Results and Signal It Will Start Impacting Search Rankings

ProBlogger

No longer are people simply arriving on your blog on their desktop computer or laptop but on tablets, mobile phones and more. The growth in mobile/tablet traffic has been remarkable. Another month or two and we’ll be hitting a 50/50 split of those on desktops and those on mobile devices. Google Launch Mobile Friendly Tags and Testing Tool.

URL 26

Apparently There Will Be No More Mobile Innovating At Microsoft

Bill Hartzer

Apparently there will be no more mobile innovation at Microsoft. Referral URL: [link]. From what I can tell, it appears that Microsoft was thinking of some campaign or site, trying to get people to “innovate on mobile”, thus these domain names were used for that. innovateonmobile.net. innovateonmobile.org. innovateonwindowsmobile.com. innovateonwindowsmobile.net.

Facebook Creative Hub Opens Its Doors

SocialTimes Facebook

Facebook said when it initially announced Facebook Creative Hub in June: The use of mobile devices is increasing. People consume content on mobile in fundamentally different ways than they do on other channels. This new, online interface will be a sandbox where agencies can play with different ad formats for online and mobile and experiment with what works best.

Using Mobile Surveys for Immediate Customer Insights

Engaging Brand

Mobile surveys is something that intrigues me -  so I asked Mark Penson to share his insights into mobile surveys (watch out tomorrow for our interview on The Engaging Brand podcast ). Forget Email Surveys: Use Mobile Surveys for Immediate Customer Insights. Use people’s mobile devices to ask them about your brand— while they’re experiencing your brand. modern, convenient mobile survey, quiz or contest during this experience can feel like a natural part of the experience itself. Here are Mark''s views on gaining valuable customer insights. It needn’t be.

Create a Positive Website Customer Experience

Spin Sucks

Create a Mobile Customer Experience Given the hustle and bustle of our increasingly modernized world, many people choose to delve into their web needs on portable devices rather than desktop computers. One sight of a botched interface gives your viewer immediate license to click “X” or swipe out, sending your site into the depths of URL obscurity.

Mobile apps are a waste of time for associations.

SocialFish

And I know I’m going to get a lot of grief over it, so let the debate begin. I’ve been thinking about this a lot lately, and my thinking has been influenced by research, including the September Pew Internet report on “The Rise of App Culture,&# and a r eport on global mobile statistics from MobiThinking. believe that associations need to get mobile right, and fast.

SMS 15

Twelve Steps to A Strong QR Code Campaign

Spin Sucks

The mobile revolution is happening! Increasingly, mobile smart phones and tablets are shifting our attention away from our desktop and laptop computers to our mobile devices. Mobile tags and QR codes give mobile devices instant access to mobile communication. Plan for Mobile. Include videos, interactivity, mobile coupons, fun, and more.

How to Build and Monetize a Mobile-Optimized Blog

ProBlogger

For bloggers, creating a mobile site can seem daunting. Without the time, money and a working knowledge of various coding languages, a mobile site can seem out of reach. Mary Meeker, a partner at Kleiner Perkins Caufield & Byers, noted in her 2012 Internet Trends report that mobile traffic today accounts for 10% of total Internet traffic. Why have a mobile site?

Create a custom url for your Facebook Page

Freelance Social Media

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Create a custom url for your Facebook Page by cinta5 on June 17, 2010 After being asked a few times how to get a custom url for a Facebook page I decided to go ahead and create a post on how to do it. That’s it! About the author Jacinta wrote 70 articles on this blog. Media.

Seven Tools for Your 2012 Marketing and Communication Plans

Spin Sucks

Mobile Content. We know it takes longer for the investment to become clear and we can measure specific campaigns when using unique URLs. Social Media Twitter 2012 planning consolidation gamification google wallet improved analytics marketing and communication mobile content privacy social televisionThis is not our annual trends blog post. Consolidation. Privacy. Gamification.

Tools 136

9 New Social Media Statistics and What They Really Mean

Convince & Convert

43% of marketers have a mobile-optimized blog This is an increase from 28% last year, but is still remarkably low. Given that as much as half of website traffic to blogs can come from mobile users, to not have a mobile-optimized blog at this point is incredibly short-sighted. If the blog is on WordPress, adding a decent mobile optimization plug-in is a minor thing.

14 Tips to Generate More Leads, Conversions and Sales Using Twitter

Pam Moore

You can’t just hop on Twitter and start spamming urls to your website, blog or sales page. Having an integrated, social and digital platform that is ready for the social savvy and mobile customer is a requirement, not an option for brands looking to generate leads and sales using Twitter. Yes, smart and social savvy marketers know how to generate sales using Twitter. iTunes.

Does QR stand for Quasi-Ridiculous? (an analysis)

Convince & Convert

From a branding and behavior likelihood perspective (the QR code dwarfs the URL, which is more likely to be used), this is misplaced design priorities, Exhibit A. The ginormous headline doesn’t explain anything , and the body copy talks about $75, $300 and includes an asterisk, a URL, two font colors and capitalization on Vacation Pay. Design. Relevance. Whaaa? Ease-of-Use.

QR Codes 101

Social Media Marketing

Any time you place a QR code, provide a website URL like www.FSQR.org so they can download a reader to scan the code. This may seem obvious, but many companies have gotten it wrong: make sure the QR code goes to a site designed specifically for mobile. guest post mobile QR codesThe following is a guest post from Nick Jerome. QR codes, a.k.a.

URL 39

4 Free Social Media Spring Cleaning Tools

Firebelly

Simply enter your blog URL, click ‘Get Your Answer’ and the HubSpot Website Grader will give your blog a grade on a scale from 1-100. Detailed recommendations on how to improve your blog’s performance, mobile display, SEO and security are provided—as well as a checklist of next steps. Spring has sprung and it’s time to clean up your social media channels!

Tools 67

12 Ways to Use Instagram for Small Business

Sprout Social

In fact, the mobile app allows small businesses to compete with the “big guys.” You don’t have clickable links in your posts, it’s a mobile-first app, which relies a lot more on visuals than text. By default you can only have one clickable URL in your profile. But what you can do to get around that is include URLs in your bio.

10 Things That Expose Good Sites to Google Panda

Adam Sherk

Many are moving to setups in which the full content is accessible on the main page and that is the only URL that can be indexed. Mobile – with mobile averaging 40% of total traffic and continuing to grow, some editorial teams are modifying their writing style to be shorter and more succinct to make the content more digestible on mobile devices.

Sites 155

An Easter Surprise, Using QR Codes for Instant Sampling

Convince & Convert

Maybe it’s my failing memory brought upon by encroaching middle age, but the ability to snap a photo of something rather than remember a URL is a big win in my estimation. mobile mobile marketing QR Codes Which wichI’m a big fan of QR codes and similar technology. The fastest growing chain in the U.S. But now I have. And it was GOOOD. Well played.

The E-commerce Tipping Point

Twist Image

testament the challenges that traditional retailers face is the exponential growth of mobile (in that cluster, let's include smartphones and tablets). Now, enter their website URL into your smartphone and tell me what you see? Once it is as ubiquitous as e-commerce is today, it's going to make our current world of e-commerce, mobile and social media look like a joke in terms of sales, size and people using it. mobile. Tags: adaptive mobile experience. The business of selling is about to get a whole lot more interesting. The biggest challenge? amazon. business.

Tips 42

Facebook Update: New Layout for Business Pages

yMarketingMatters

It’s a more streamlined layout, consistent with your current Facebook Personal Profile and will look the same on desktop and mobile devices, which is important. Left Column for Business Info:   Including a map, hours of business, contact info, website URL, photos and videos, and number of page likes. The update started rolling out last week and will gradually get to all Pages.

Mobilegeddon II is Coming: Are you Prepared?

Bill Hartzer

Uh oh, Google just announced that a new mobile-friendly update is coming in May 2016. Not because of the fact that the first mobile friendly update back in April 2015 was catastrophic–just because this is the second mobile friendly update for Google that they’ve announced ahead of time, and, well, the first one was called Mobilegeddon. The First Mobilegeddon.

How to Make Your WordPress Site Google AMP Compatible

Bill Hartzer

We just got word that Google’s AMP ( Accelerated Mobile Pages ) project is live. That means that if your website can serve up Accelerated Mobile Pages (AMP) versions of your content then you will probably see more traffic from mobile. Google will be encouraged to show your site more often in the mobile search results. Next, log into WordPress.

9 Tried-and-Tested SEO Strategies for 2015

Writtent Blog

Optimize for Mobile. As this recent  comScore study indicates, mobile has become the leading digital platform. Internet usage on mobile devices now exceeds desktop usage, and Google has made it clear that they prefer responsive and mobile-optimized websites. They’ve even started including “mobile-friendly” labels in mobile search results. 2. Stop

SEO 57

10 Tips to Build Better Converting Twitter Traffic

Sprout Social

However you can export the stats to an Excel file and from there, play with the data: Sort the spreadsheet to see Tweets with most clicked URLs on top. Twitter cards ensure that your URL gets special treatment when it’s Tweeted. Make sure your landing page is: Mobile friendly: Use Google’s tool to preview your page on a mobile device. Ask a Question. Twitte

Linkedin Update: Linkedin Products & Services Page To Be Removed

yMarketingMatters

Deep links (URLs that lead directly to those pages) will no longer function. These Updates are seen by your followers on your Company Page as well as on their newsfeed (across all devices including mobile). Do Showcase Pages have Unique URLs?  Yes, the format of a Showcase Page URL is: linkedin.com/company/[showcase_page_name ].  Showcase Pages. 1. PNG, JPEG, or GIF.

Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest, and More

Pamorama

There are many tricks of the trade, such as including a shortened URL in your LinkedIn posts, using mobile-friendly images on Facebook, and applying the rule of thirds on Instagram. Provide a link: If you include a link, use a URL shortener such as Bit.ly so you can track how many people are clicking through from Facebook. Shorten URLs: Bit.ly Optimize your Vine posts.