Denny’s Uses Mobile, QR Codes To Reach ‘The Hobbit’ Fans
The Realtime Report
NOVEMBER 6, 2012
Pictures upcoming film “The Hobbit.” ” Before the film’s official release on December 14, Denny’s is promoting new “Hobbit-themed” menu items and enabling mobile users to access exclusive video, online games and other content via QR codes on placemat menus. ’ What do you think?
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