The Realtime Report

MAY 7, 2014

Mobile video is rapidly becoming the new darling of the digital advertising world, and the Mobile Marketing Association (MMA) recently conducted its first Mobile Video Benchmark Study to examine mobile video performance. The results show very high completion rates – over 90% – for mobile video.

Mobile 177

Mobile Study Video Press Release 177

The Realtime Report

DECEMBER 6, 2013

Twitter: over 218 million monthly active users. via Twitter. Facebook Is Most Popular Mobile App [Survey]. Which app do you use most frequently on your mobile phone? Survey data came from a poll of 500 people in the US who activated a mobile phone between June-September 2013. What are your top three mobile apps?

Social Networking 150

Social Networking Mobile Tumblr Facebook 150

The Realtime Report

MARCH 27, 2014

Mobile and social media will be a focus for airlines over the next few years, according to a recent survey from airline payment processing company WorldPay. Kiosks will become less important, and sales will shift to social media and mobile. And mobile looks like the future of those improvements. photo: Wikipedia Commons.

Airlines 175

Airlines Mobile Wikipedia Statistics 175

The Realtime Report

MAY 12, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Twitter, Tumblr, Foursquare and Snapchat: Tumblr’s app update allows users to customize the way their blog looks on mobile. Foursquare. Any social media updates that we missed? Let us know in the comments below.

Tumblr 170

Tumblr Mobile News Foursquare 170

The Realtime Report

MAY 5, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, YouTube, Vine and Snapchat: Facebook.

Mobile 172

Mobile News Social Media Video 172

The Realtime Report

DECEMBER 18, 2012

Mobile gaming is growing more rapidly in the US than either social or online casual gaming, according to an eMarketer report. With its rapidly expanding audience, mobile gaming will also lead in advertising growth. The top sources of revenue for mobile gaming are: paid downloads. in-game advertising. in-game advertising.

Mobile 187

Mobile Advertising Social Networking Report 187

The Realtime Report

DECEMBER 19, 2013

The latest estimates from eMarketer show staggering growth in UK mobile advertising. Mobile ad spend for 2013 will total over £1 billion (around $1.89 Previously, eMarketer forecasted 90% growth in mobile advertising from 2012; now, an upward revision expects 126% growth. billion) in the UK. billion (or more than $3.58

Mobile 142

Mobile Statistics Retail Advertising 142

The Realtime Report

JUNE 20, 2014

Twitter: 255 million monthly active users. Mobile Video Now Accounts For 21% Of All Online Video Plays. 21% of all online video-plays globally were completed through mobile devices in the first quarter of the year, according to video technology company Ooyala. Since 2012, mobile and tablet video viewership is up 532%.

Social Networking 175

Social Networking Mobile Video Tumblr 175

The Realtime Report

SEPTEMBER 7, 2012

Twitter: over 500 million users. Twitter’s US Mobile Ad Revenues Top Facebook’s — But Facebook Will Win Next Year. Twitter takes the lead over Facebook in US mobile advertising revenues in 2012, according to the latest eMarketer forecast. Why is Twitter seeing such success with mobile?

Social Networking 178

Social Networking Mobile Tumblr Foursquare 178

The Realtime Report

JULY 20, 2012

Twitter: over 500 million users. Do Facebook Mobile Ads Work Better Than Twitter’s? Facebook mobile ads are more successful than Twitter’s, according to a new report by TBG Digital. Twitter, which shows every tweet from everyone a user follows). Facebook: 950 million active users. via Forbes.

Mobile 183

Mobile Social Networking CPM Tumblr 183

The Realtime Report

DECEMBER 27, 2012

Mobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates. And new research by Millennial Media reveals that certain industries have seen tremendous growth (more than 400% year-over-year) in mobile advertising. Where were these mobile ads leading viewers? sports grew 417%.

Mobile 170

Mobile Automotive Sports Travel 170

The Realtime Report

APRIL 25, 2014

Twitter: 241 million monthly active users. Facebook Tops One Billion Mobile Users, Messenger Reaches 200 Million Users. On Wednesday, Facebook announced that more than one billion users now access the social network on mobile devices every month. Social Media Statistics Facebook Facebook Messenger mobile' Facebook: 1.23

Social Networking 170

Social Networking Mobile Tumblr Facebook 170

The Realtime Report

DECEMBER 12, 2012

Mobile device users are spending more and more time on mobile apps, according to a new report from mobile app analytics firm Flurry. US consumers spent an average of 127 minutes on mobile apps per day, a gain of 35% year-over-year. Time spent in mobile apps now totals 76% of time spent watching television.

Mobile 173

Mobile comScore Foursquare Statistics 173

The Realtime Report

MAY 2, 2014

Twitter: 255 million monthly active users. Mobile Accounts for 43% of LinkedIn’s Traffic . LinkedIn recently projected that mobile would account for half of the social networking platform’s traffic ; based on the company’s 1st quarter results, that could be a reality soon. Facebook: 1.23 via Facebook.

Social Networking 170

Social Networking Mobile Tumblr Statistics 170

The Realtime Report

JANUARY 31, 2014

Twitter: over 218 million monthly active users. via Twitter. Over 50% of Facebook’s Q4 Revenue Comes From Mobile Ads. Back in 2012, Facebook had “virtually no mobile presence” and most of the social network’s revenue came from generic banner ads that appeared on the desktop site. Facebook: 1.19

Social Networking 150

Social Networking Mobile Tumblr Statistics 150

The Realtime Report

AUGUST 16, 2012

A new compilation of stats from the 2012 Olympic Games reveals that 60% of visits to the official London 2012 Games website and apps came from mobile devices. million social media followers across Twitter, Facebook, Google+, Foursquare. London 2012 on Facebook, Twitter and Beyond. The organization counted 4.7

Mobile 182

Mobile Foursquare Facebook Tumblr 182

The Realtime Report

NOVEMBER 28, 2016

The Positive Effects of Mobile Gaming By Jessica Oaks. It’s easy to write off mobile gaming as a waste of time. After all, people do seem to spend an inordinate amount of time on their mobile devices these days. Believe it or not, the positive effects of mobile gaming are many. Encourage Physical Activity.

Mobile 0

Mobile Education Exercises Activities 0

The Realtime Report

JULY 9, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, and Vine: Facebook. Is Twitter shopping finally here? – last week Tweets surfaced with a “buy now” option; is Twitter simply testing the feature or will Twitter commerce be in the near future?

News 173

News Social Media Twitter Facebook 173

The Realtime Report

DECEMBER 20, 2013

Twitter: over 218 million monthly active users. via Twitter. Facebook Accounts For 17% Of Mobile Ad Revenue in U.S. We recently looked at mobile ad spending in the UK ; in the US, spending on mobile ads is also increasing rapidly, approaching $9.6 In 2012 Facebook’s share of mobile ad revenues in the U.S.

Social Networking 142

Social Networking Mobile Tumblr Statistics 142

The Realtime Report

APRIL 17, 2014

Which airline brands are the most responsive on Twitter? New data from SocialBakers looks at the difference between the amount of answered and unanswered questions – on Twitter only – among major airlines. Does your preferred airline respond quickly on Twitter?

Airlines 178

Airlines Twitter Statistics Industry 178

The Realtime Report

FEBRUARY 3, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Foursquare: Facebook launches mobile app Paper.

Foursquare 150

Foursquare News Social Media Twitter 150

The Realtime Report

DECEMBER 9, 2013

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Google+, Twitter, Tumblr and Apple: Facebook. Social Media News Ticker ad retargeting Apple Facebook Google mobile ads social media analytics Tailored Audiences Topsy Tumblr Twitter' and… Apple?!

Apple 149

Apple News Buy Tumblr 149

The Realtime Report

JANUARY 9, 2014

Which US newspaper do you think is tops on Twitter? These top three received the most mentions on Twitter in 2013; USA Today and the Washington Post also dominated the list of the top 10 most-tweeted newspaper website stories in 2013. Clearly, users are consuming – and sharing – news via Twitter.

Twitter 195

Twitter Press Release Statistics Journal 195

The Realtime Report

APRIL 14, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Reddit: Facebook. Twitter tests notifications in your web browser – Twitter is testing a new feature that will allow users to receive notifications on their web browser (TechCrunch).

News 170

News Social Media Reddit Notification 170

The Realtime Report

MARCH 5, 2014

Starting March 4th, consumers can instantly purchase products that they see on TV through Twitter, Facebook or Instagram. during one campaign, the brand added 20,000 Twitter followers (a 10% increase) in less than a week. The hybrid of old and new media is promising. How will #actiontags on TV change things?

Buy 164

Buy Products Instagram Twitter 164

The Realtime Report

JUNE 3, 2016

How T-Mobile Changed The Wireless Industry For The Better By Jessica Oaks. Anyone who has switched contracts from AT&T or Verizon to T-Mobile knows that the wireless service provider does things its own way. T-Mobile proposed another way. Not only is T-Mobile benefiting, but the customer is too. No two year contracts.

Wireless 70

Wireless Mobile Industry Proposal 70

The Realtime Report

FEBRUARY 7, 2014

Twitter: 241 million monthly active users. Twitter’s Growth Slows, Engagement Drops in Q4 . Twitter’s fourth quarter numbers are in — and they’re not too impressive. Twitter Engagement: Q4’13 Timeline Views 148 billion, up 26% y/y. mobile monthy active users grew 37% year-over-year to 184 million.

Social Networking 142

Social Networking Engagement Twitter Statistics 142

The Realtime Report

DECEMBER 16, 2013

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Instagram: Facebook. Facebook puts its web feed in motion with auto-playing videos – shortly after rolling out auto-playing videos to mobile users, they’ve now arrived on Facebook.com (TechCrunch).

News 156

News Instagram Social Media Twitter 156

The Realtime Report

JANUARY 20, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+, LinkedIn and Spotify: Facebook’s new Trending section.

News 150

News Flipboard Social Media Twitter 150

The Realtime Report

APRIL 7, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). Twitter doubles down on TV in Europe – last week Twitter purchased two TV analytics companies, France’s Mesagraph and the U.K.’s

News 176

News Types Nielsen Social Media 176

The Realtime Report

FEBRUARY 17, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook and Twitter: Facebook. Social Media News Ticker Facebook Facebook profile gender social media news social media news ticker Twitter Twitter redesign' Facebook users can now choose custom gender options.

News 149

News Social Media Twitter Facebook 149

The Realtime Report

OCTOBER 8, 2012

Last week’s events revealed several interesting new statistics about Twitter, including information about mobile use and brand engagement on the platform. The highlights: 60% of Twitter users access the microblogging platform on mobile devices. Why are Twitter users embracing brands? days ( CNET ).

Twitter 169

Twitter Brands Microblogging Statistics 169

The Realtime Report

JUNE 16, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, LinkedIn, YouTube and Instagram: Facebook. Social Media News Ticker Facebook Galene Instagram Instagram advertising LinkedIn Nearby Friends PlayStation 4 Slingshot social media news ticker Twitter Youtube'

News 175

News Instagram Social Media Twitter 175

The Realtime Report

MAY 16, 2014

Twitter: 255 million monthly active users. Active Usage Drops For Facebook and Twitter. LinkedIn and Twitter’s active usage dropped 3%. Social Networking Stats: Moms on Facebook, #RLTM Scoreboard Social Media News Ticker: Facebook Launches Mobile Ad Network, Snapchat Adds Text Chat & Video. Facebook: 1.23

Social Networking 190

Social Networking Activities Tumblr Twitter 190

The Realtime Report

FEBRUARY 11, 2014

Users access the network by downloading Here on Biz iOS mobile app and registering a new account using their LinkedIn, Facebook or Twitter profile. To get fliers excited about making connections in the air, Virgin America created the #planepitch Twitter promotion. Million Twitter Sweepstakes.

Social Networking 189

Social Networking Airlines Twitter Travel 189

The Realtime Report

FEBRUARY 10, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, LinkedIn and Foursquare: Facebook’s Look Back movie now has edit options. Foursquare. Any social media updates that we missed this week? Let us know in the comments below.

News 142

News Foursquare LinkedIn Data 142

The Realtime Report

JANUARY 10, 2013

297% growth in the number of replies brands sent on Facebook and Twitter. 393% growth in the number of replies brands sent on Twitter. 53% of Twitter mentions were responded to…compared with just 16% of Facebook comments and posts. What percentage of tweets, comments and posts does your brand respond to?

Social Media 188

Social Media Brands Twitter Retail 188