Sherrilynne Starkie

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Top Five: Tidal Wave of New Social Media Features

Sherrilynne Starkie

This week's must-know news from the world of social media includes new features and functions from Instagram, Facebook Messenger, LinkedIn and Twitter. Now, Facebook says users can report conversations straight through their iOS or Android mobile devices. New features for Twitter apps. Listly by Sherrilynne Starkie. Follow List.

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Infographic: Native advertising effectiveness

Sherrilynne Starkie

Top Twitter trends for 2011. INFOGRAPHIC: The Mobile Advertising Ecosystem Explained. The goal of the study was to measure visual attention and brand lift for native ads from top brands, including National Geographic, Southern Comfort, and a premium travel brand in comparison to traditional display ads. Infographic by Sharethrough.

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Targeting Ottawa’s boomers

Sherrilynne Starkie

According to the Pew Internet & American Life Project , for the first time ever, more than 50% of older people are internet users and an even higher share have mobile phones. In addition, approximately half of boomers and a quarter of over 65s use social networking sites, mostly Facebook but some use Twitter too. Related articles.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

You may have heard rumours that Twitter is dead and nobody uses it anymore. But, Twitter is alive and well in Canada. Forty-two per cent of us are on Twitter and 45 per cent of users are on it daily. Everything is being driven by mobile. We recommended Facebook and Twitter ads, native ads and sponsored content.

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Snapchatting loses top banker his job

Sherrilynne Starkie

Snapchat, the social network favoured by teens and millennials, is a messaging mobile app that lets users share photos and videos with their friends knowing that after a few seconds the message will disappear and be deleted from the recipients’ devices. How to be smart on Twitter. Related posts: Improvements to Google+.

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Top Five: Bohemian Rhapsody trailer video goes viral

Sherrilynne Starkie

This week’s Top 5 social media must-know news includes highlights from Google, Apple, Skype, Twitter and YouTube. Google was fined $5 billion by the European Union and ordered to change the way it puts search and web browser apps on Android mobile devices. Twitter’s follower counts plunge.

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Twitter is a favourite tool for bullies, stalkers and trolls

Sherrilynne Starkie

Yes, Twitter is a favourite tool for bullying, stalking and trolling. That’s why Twitter has announced that its improving the process to report nasty tweets and tweeters. Reporting is now more mobile-friendly, requires less initial information, and overall it’s easier to flag Tweets and accounts.

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