Direct Marketing Observations

MARCH 19, 2012

Some recent Accenture research reveals that retailers can respond with mobile capabilities designed to create value for both customers and themselves if they understand who is shopping in their stores, how they shop, and how mobile influences their shopping behaviors. It’s where your customers, clients and colleagues are going.

comScore 166

comScore Microblogging Posterous Marketing 166

Direct Marketing Observations

OCTOBER 15, 2010

There’s a reason why Twitter is killing Facebook in CTR rates. Marketers are realizing that Twitter is a consumption vehicle for content and thus they are catching on in continuing to push out content- but they realize they must disguise the content in a way that is appealing and doesn’t seem hook ladened. Your competitors?

Astroturfing 204

Astroturfing UGC Tips Mobile 204

Direct Marketing Observations

MAY 7, 2010

Yesterday I threw out a tweet about 125 twitter chats worth checking out on Google Docs. 6) #Hcsm The Health Care Communication & Social Media community hosts a weekly Twitter conversation about communication and marketing practices by Health Care organizations, including use of social media. all archived and easily searchable.

Social Media 214

Social Media Health Care Pharmaceuticals Social Entrepreneurship 214

Direct Marketing Observations

JUNE 2, 2011

There will come a time where we just won’t want to share, chat, upload, download, friend, follow, or like from a social standpoint, a mobile standpoint, and a mobile social standpoint. The Big boys i.e. the Facebooks, the Youtubes, The Twitters and even the Myspace’s of the world enjoyed the rush.

Social Media 244

Social Media MySpace Social Networking Mobile 244

Direct Marketing Observations

APRIL 9, 2010

Pay attention to this post by Coree Silvera titled 36 Twitter Resources: Advanced Twitter Search for Business, It’s loaded with advanced Twitter search tips you probably don’t know about. It’s essentially a mobile advertising and lead generation tool for real estate sales and marketing professionals.

Sites 170

Sites Real Estate URL Social Networking 170

Direct Marketing Observations

APRIL 4, 2011

In the larger picture of the social web though-there is Facebook, Twitter, Linkedin, YouTube and blogs. “We have a Twitter account, follow us we may say something insightful&#. “Download out mobile app and receive valuable benefits&#. We took the basic concept of a tweetchat and made it our own.

Patterns 162

Patterns Hashtag Microsoft YouTube 162

Direct Marketing Observations

MAY 13, 2022

It’s not just Twitter and Facebook anymore either. According to Statista, US residents spend an average of 323 minutes per week watching video content – on mobile phones alone! I’m not saying it’s impossible, but let’s be real, it’s really hard to avoid avoiding it. You can look no further than the explosion of video.

B2B 112

B2B Social Media Conversation Platform 112