Techipedia: Tamar Weinberg

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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. Here a few examples: 77% of the population of the world own a mobile phone. SMS, really? A few statistics….

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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

It gives you a good sense of how far your message traveled on Twitter — I get that this isn’t always the best metric, but if you have breaking news, it’s nice to be able to equate how far and fast news traveled on Twitter in a way that most executives recognize: number of tweets, top twitterers and impressions!

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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. All sites will have to display on mobile devices. That’s what’s new: a significant leap in efficiency.

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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

It’s why T-Mobile succeeded with a flash mob. Videos that have a completely unplanned “wow&# element to them definitely travel far in social circles. It’s why she is now famous. And it’s why Jill and Kevin will definitely forever be remembered in our hearts.

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17 Productivity Tools for the Ultimate Business Gain

Techipedia: Tamar Weinberg

Ever needed to give a demo of a product and couldn’t travel into an office to give it to them? I also use Dropbox to automatically save my screenshots and my cell phone’s camera automatically uploads the pictures taken to Dropbox with the Dropbox mobile app (I get backup redundancy on camera uploads by using Google as well).

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The Productive Online Business Toolbox: My Must-Have Tools

Techipedia: Tamar Weinberg

RTM has gadgets (as seen above), applications for all mobile platforms, an API, and much more. RTM is free, but extra functionality such as mobile access costs $25/year.). LastPass also has mobile apps and so much more. (Gmail is free, but the storage space will cost more money.). Remember the Milk. Rapportive. This thing rocks.

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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

The EA Mobile Human Tetris project takes you to a Facebook application where everyone participates in a game of Tetris. I plan to provide travel services and while many will find my articles and posts interesting most will probably not use my services. That’s how Ben & Jerry’s is doing it.

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