Adam Sherk

article thumbnail

Mobile Visits Account for 40% of All Traffic for Publishers

Adam Sherk

Mobile is an important and growing traffic source for all publishers, but just how much traffic does it represent? I was curious where things currently stand so I pulled mobile traffic figures from SimilarWeb for a variety of well-known brands. The highest figure was 70% and the lowest was 25%: Average Mobile Traffic Number of Sites.

Mobile 164
article thumbnail

Foursquare and The New York Times Archive Would Be a Great Match

Adam Sherk

The NYT could also just build this functionality into their own mobile apps, but partnerships offer greater cross-promotional and audience development opportunities. Foursquare users in Vancouver will have access to reviews, tips and recommendations provided by NYT travel and entertainment writers. That’s just one idea.