Waxing UnLyrical

APRIL 15, 2015

Our team’s goal is to help bring social, mobile and digital to the cruise world – a huge, sprawling, largely analog $38 billion market. Here are the working assumptions we’re beginning with for our website and mobile app. We wanted to give cruisers the tools to tell their own stories and share their experiences through text and media.

Communities 100

Communities Travel Metadata Content management systems 100

Waxing UnLyrical

FEBRUARY 24, 2016

Snapchat can be used as a customer service tool to provide visual, engaging, and mobile feedback to individual users. Along with customer service, there have been agencies that have used Snapchat as a recruiting tool as well as for HR purposes. Customer Service. Team Story.

Collaboration 100

Collaboration Platform Class Proposal 100

Waxing UnLyrical

JUNE 20, 2016

Why: “In the very near future, marketers who ignore mobile and SMS could find themselves and their brands facing the consequences of ignoring reality,” says Matt Janaway as he explores the many benefits of SMS marketing and why you should integrate it into your strategy today. SMS Marketing: a Grossly Underrated Marketing Tactic.

SMS 105

SMS Retail Banking ROI 105

Waxing UnLyrical

JULY 15, 2015

Without this, how can they be sure that said organization is strategically using all the tools available under the rubric of “PR/Communications” today? The second is the critical need for the communicator to have influence among key decision-makers in her or his organization.

CPC 100

CPC Skills Influencer Organization 100

Waxing UnLyrical

APRIL 17, 2015

Automation and tools. But I will tell you – as I always do – please be smart about how you use tools, because they can really backfire. Remember that Google’s bringing tweets back into search results, and on Tuesday, its new mobile-friendly approach goes into effect.

Communities 100

Communities Content Marketing Community building 100

Waxing UnLyrical

SEPTEMBER 16, 2015

A recent report from Continuity Insights in 2014 shows that “over half (58%) rated mobile technologies [are considered] as absolutely vital in carrying out crisis communications plans, up 5% since 2013” (page 4). We researchers often only focus on what good can be accomplished with social media at our fingertips.

Social Media 100

Social Media Class Conference Research 100

Waxing UnLyrical

NOVEMBER 30, 2012

Obstacle: Not knowing how to use social media tools or being overwhelmed by the lingo and regulations can be intimidating. You may be prohibited or uncertain about engaging with patients online or via text message but you can still carefully address common concerns and help educate your patients outside of your office. News Health article.

Health Care 279

Health Care Social Media Insurance Education 279

Waxing UnLyrical

FEBRUARY 19, 2014

Do employees have any right to privacy when using online tools and social media? I’ll leave it to the constitutional scholars to answer that question. Let’s focus on employee privacy in the workplace. The short answer is yes.

Social Media 240

Social Media Privacy Training Policies 240

Waxing UnLyrical

JULY 27, 2011

Instead, I was taken to the non-mobile friendly MAC website. Figure out what you’re trying to accomplish before you start deciding on the tools you’re going to use. It was a direct mailer from MAC cosmetics featuring a new line of makeup. I scanned the code and waited to see where it would take me. Who are you trying to reach?

SMS 264

SMS Sample Samples Campaign 264

Waxing UnLyrical

MARCH 23, 2011

What I gathered from the conversation was that a leader is someone who gets people to embrace an idea and mobilizes them to act. I don’t want to be thinking about new ways to build and maintain a blog if that’s not the tool we should be using. I thought all managers were leaders. Apparently not.

Flickr 168

Flickr Film Energy Conference 168

Waxing UnLyrical

JULY 24, 2013

Obstacle: Not knowing how to use social media tools or being overwhelmed by the lingo and regulations can be intimidating. You may be prohibited or uncertain about engaging with patients online or via text message but you can still carefully address common concerns and help educate your patients outside of your office. News Health article.

Health Care 192

Health Care Social Media Insurance Education 192

Waxing UnLyrical

NOVEMBER 17, 2010

As a regular reader, you’ll have noticed that I’ve started making frequent use of tools in the WordPress platform such as block quotes and different forms of emphasis via bolding or italicizing different bits of copy. Platforms with mobile interfaces like Posterous can be quick easy ways to mobile blog.

Class 215

Class WordPress Creative Commons Postrank 215

Waxing UnLyrical

AUGUST 5, 2015

If you’re not entirely familiar with Snapchat, it is a mobile-exclusive app that (besides having a narrow age demographic) has these features: Peer-to-peer photo and video sharing with a 1-10 second expiry. Don’t get stuck in measuring tools; make the tools work for you, not vice versa. Really quick primer on Snapchat.

Metrics 100

Metrics Marketing How To Engineering 100

Waxing UnLyrical

DECEMBER 9, 2010

In my Internet & Mobile Strategy Lab class at Johns Hopkins University , my final group project for the semester was to create a “viral video&# about the JHU M.A. in our digital tools had us reaching for the stars and we ended up getting a black hole. Until three weeks ago. in Communication program. Our faith (naiveté?)

Video 218

Video Class iPad Film 218

Waxing UnLyrical

MAY 31, 2018

Tools like Rafflecopter or Random.org can randomly select a winner for you, you could draw names from a hat, you get it. Remember, people could view your live stream on a huge monitor, as opposed to a mobile device.) The most creative photo. The funniest comment. The cutest home video. Stream from an area you can control.

Creative Commons 179

Creative Commons Skills Influencer Hashtag 179

Waxing UnLyrical

NOVEMBER 8, 2019

Whether it’s web or social media or mobile apps, it’s still the content that dominates every digital space. For instance, content on mobile app development tips will be expertise-driven (B2B audience), while content describing the latest gadgets will focus on consumer-specific attributes (B2C). Not Using Useful Tools.

Content 187

Content Curation Marketing SEO 187

Waxing UnLyrical

APRIL 19, 2018

This list is of free digital marketing tools for non-profits is a great place to start. So sit back, relax and let’s find you some more time and tools to help your organization achieve its mission and make the world a better place (without you losing your mind or having a nervous breakdown as a result). Project Management.

Tools 191

Tools Marketing Discount Hubspot 191

Waxing UnLyrical

AUGUST 17, 2016

Ad blockers & mobile growth=seamless experience btwn brands & friends. Next, we moved on to recommendations for tools for multimedia, which moved beyond just recommendations for measurement, and included tools for creating too: A5. Austin Gaule had good recommendations for measuring tools—. 1/2 #MeasurePR. —

Startup 100

Startup Campaign Data Analysis 100

Waxing UnLyrical

AUGUST 30, 2018

Email isn’t the only promotional tool for content marketers; social media is another option. Here’s a snapshot of those 13 tips content marketers should know about email, followed by an infographic that explains why each matter: Make your email great on mobile. Email trumps social. Make your CTAs clear and bold.

Content 105

Content Marketing Newsletter Compete 105