Who Will Become the Tesla or AirBnB of the Home Category?
Social Media Strategery
SEPTEMBER 3, 2015
In a world where people don’t aspire to own their own homes or even openly despise the idea of owning a car, where does that leave the tool, yard care and appliance markets? As Richard Steinberg, CEO of DriveNow at BMW said , “we used to be the provider of premium cars, and now we’re the provider of premium mobility as well as premium cars.”.
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