Social Media Strategery

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Who Will Become the Tesla or AirBnB of the Home Category?

Social Media Strategery

In a world where people don’t aspire to own their own homes or even openly despise the idea of owning a car, where does that leave the tool, yard care and appliance markets? As Richard Steinberg, CEO of DriveNow at BMW said , “we used to be the provider of premium cars, and now we’re the provider of premium mobility as well as premium cars.”.

Hotels 50
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Everyone’s on Facebook, Why Aren’t They on the Intranet Too?

Social Media Strategery

There are always those early adopters (think Twitter users in 2007 , Facebook users in 2004 ), but generally large-scale adoption of new communications tools takes years, often decades (think radio and television) – until now. There has also been a substantial move to mobile technology. Behavior Change is Slow.

Wiki 139
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The Future of Branding is About Making Friends, Not Ads

Social Media Strategery

THIS is the future of branding – it's not about social or mobile or location aware apps or retargeting – it's about fundamentally rethinking what we learned about PR, advertising, creative, and digital in college. Ads alone aren't going to win you many friends.

Brands 133
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When Was the Last Time Your Intranet Empowered Anyone?

Social Media Strategery

for access outside the firewall, and ask for easy mobile/remote access so they can read/contribute? tools, or with my clients. Dear IT Guy, Can You Actually Use the Tool You’re Creating? Development professional development prsa public relations public sector scary smcedu social media sports tools Twitter web 2.0

Gov 2.0 92
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Drive for Show, Putt for Dough – a Lesson for Enterprise 2.0 Platforms

Social Media Strategery

I can’t wait to get them using all of these cool tools too! Day 7 : I’ve got a big meeting today with the new VP at this conference we’re both attending – I’ll demo all these new social media tools for him and show him how he can start a blog too! Day 7 (later on) : Damnit!

Wiki 116
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Will I See You at the Gov 2.0 Expo?

Social Media Strategery

APAN has file sharing applications, wikis, blogs and calendaring tools to coordinate schedules. The system also supports mobile applications and integrates public social media sites, such as Twitter and Facebook, as well as sophisticated geospatial systems, such as Open Street, to create detailed maps of damaged areas. The Whole. :

Gov 2.0 77
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So You Want to Bring Social Media to Your Organization?

Social Media Strategery

Social media as an industry is changing rapidly – new tools, new resources, and new methods are always emerging. The best that you can hope for is to build a solid fundamental knowledge of the principles of social media and use the tools and relationships that you’ve built to stay on top of the latest trends. link] Emma 1.5:

Gov 2.0 69