Buzz Marketing for Technology

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3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

Posted in Customer Experience Mobile. It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. Either way, mobile will be instrumental in expanding brands’ reach and connecting them to new and existing audiences in a different way.

Mobile 225
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Knowledge Mobilization and Knowledge Translation

Buzz Marketing for Technology

One of the things I wanted to see Tom Carey explore in his talk today is the concept, suggested in this title, of knowledge mobilization. They continue, "Knowledge mobilization emphasizes purpose (meeting the needs of clients) and looks to how one brings in the knowledge of others.

Mobile 100
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Could AT&T kill the iPhone Brand?

Buzz Marketing for Technology

As a result, the sales of the Google Android OS-based smartphones have surpassed the sales of the Microsoft Windows Mobile-based handsets around the world. Related posts: Going Mobile with B2B Marketing – Part II So in my last blog post – Going Mobile with. Hear me out …. Stumble upon something good?

iPhone 218
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Chatbots: The future of conversational commerce and marketing

Buzz Marketing for Technology

Recently, I had the pleasure of speaking with Christian Brucculeri, the CEO at mobile messaging company Snaps, a developer of chatbots and other marketing technology products for companies. You might call automated phone systems—the kind people love to hate—as a chatbot’s second cousin. But the main idea remains the same,” he said.

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9 Reasons QR Codes are Bad for Your Brand

Buzz Marketing for Technology

The QR (Quick Response) code was originally the trademark name for a two-dimensional barcode system. Many brands initially diverted QR Codes from its initial purpose by jumping on the bandwagon as something new and exciting that allowed them to leverage the exploding mobile market to interact with real world products.

Brands 274
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The Social-Shake-Up: A New Breed of Marketer is Coming

Buzz Marketing for Technology

Well today’s marketers are growing up digital – they create aps, they place Facebook ads, they run some mobile ads and design augmented reality games – all before lunch! Instead, all business systems, including monetization platforms, must adapt to deliver the experiences customers want. So how are you preparing for this new reality?

Marketing 258
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Facebook can’t be stopped and here’s why!

Buzz Marketing for Technology

I am here to tell you that Facebook is in the same position as they make everything more social by sticking the “like” button on everything and adding mobile features. I believe they have left the realm of social networking long ago and they are now working on a social operating system for the web. Share this on FriendFeed.

Facebook 260