Techipedia: Tamar Weinberg

article thumbnail

Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. Here a few examples: 77% of the population of the world own a mobile phone. This is a guest post from James Bentham.

SMS 187
article thumbnail

How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

A new survey shows that the internet is edging out doctors as people’s primary source of information on clinical trials. Further surveys have shown that 80% of these e-patients would be interested in participating in a clinical trial. Drive more pre-qualified patient referrals. Reduce overall costs.

Research 194
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Poor Social Responsiveness Risks Tarnishing a Brand’s Image

Techipedia: Tamar Weinberg

In a recent survey by Arnold Worldwide of 2,400 people from the US, UK, China, and Brazil, 60% responded that they expected to have their comments on social media answered. Create novel content or mobile apps, for example. Bring something new to the table.

article thumbnail

Attack of the Consumer! The Many Ways Consumers Can Put You Out of Business Online

Techipedia: Tamar Weinberg

Type in virtually any product and the odds are that you’ll find Amazon’s customer reviews prominently listed: And even if you don’t type “review” as part of your query, Google’s Instant Search algorithm will frequently suggest a review-related query to you: Social Media Mass Mobilization. Conduct and act upon a Net Promoter Survey.

Adwords 171
article thumbnail

QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally

Techipedia: Tamar Weinberg

That’s why at Signal , we’ve dedicated a piece of our business to providing an affordable and simple product to help small businesses leverage mobile marketing, social media and email to grow and nurture their customer base. The cards included QR codes to take viewers to a mobile web page with videos of chefs preparing the recipes.

article thumbnail

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports. Simple, right?

Marketing 264
article thumbnail

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

The EA Mobile Human Tetris project takes you to a Facebook application where everyone participates in a game of Tetris. I love the idea of having customers post photographs of them interacting with products and having casual surveys or quizzes to increase involvement. That’s how Ben & Jerry’s is doing it.

Facebook 279