Small Business Mavericks

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Survey Results and Centroids

Small Business Mavericks

The 2014 Local Search Ranking Factors Survey results have been announced on Moz, and of course they are interesting! Signals (6.9%) (Clickthrough rate, Mobile clicks to call, Check-ins, Offers, etc.). Local Internet Marketing centroid local search ranking factors survey results' Behavioral/Mob. Personalization (8.4%).

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3 Ways To Improve Mobile Email Marketing

Small Business Mavericks

Chris Crum recently shared what not to do in mobile email marketing on WebProNews. This is important, because mobile is how many of us read our emails and respond to them. If you are going to use email marketing, and I hope you are, it’s a very good idea to make sure your emails are mobile-friendly along with your website.

Mobile 70
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The Last Mile: Local Marketing Strategies That Work

Small Business Mavericks

Search Engine Land looked at a recent study surveying 8,000 US adults by phone or online and as you’d expect, you have to know your customers in order to optimize your marketing. Since mobile users are more likely to follow through with a purchase, have the tools in place to capture and convert transactions.

Strategy 107
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Why Tablets Are The Future Of Marketing

Small Business Mavericks

According to one survey , the majority of people who own computers would give up their laptop for a tablet. For one thing, tablet computers are more like mobile phones or PDAs than PCs or laptops. Mobile Marketing for Small Business mobile marketing responsive websites tablet computers tablet marketing tablets'

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Who’s In Charge of Marketing?

Small Business Mavericks

Millennials are the focus of the study in the article, but we all know non-millennials who have changed their expectations because they have gotten used to using mobile technology. Emails are apt to be read the same day they were sent — how do your emails look on a mobile device? chat) — does your company do that?

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Growing Your List With Smartphones

Small Business Mavericks

Smartphones have changed mobile marketing for the better. You can use Text-to-Join to grow your mailing list, promote your events, or take surveys online. If your customers have a mobile phone, they can sign up on the spot in just a few seconds. Now is a great time to get on board with mobile marketing. For the better.

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Is Native Advertising “The Only Online Advertising”?

Small Business Mavericks

Mobile is how we get online most of the time — sites and outreach must be mobile-friendly and consistent. I haven’t done a survey, but I’ll bet that if you asked a hundred digital marketers what native advertising is you’d get some different definitions. What Is Native Advertising?