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Free white paper: key trends of 2013

Sherrilynne Starkie

In it, we take a look back at the important new trends, metrics and benchmarks that will inform digital communications strategies into the New Year. Featured Headline Social Media 2013 trends Marketing and Advertising White paper year in review' Social media for health. User focus. Marketing integration. Paid vs. earned content.

Trends 276
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How Participation Marketing Elevates Your Social Media Strategy

Convince & Convert

Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. While the data paints the perfect picture, activating employee storytellers just because your competitors are doing it isn’t a smart strategy. Employee-Driven Content Strategy.

Strategy 145
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How to Increase Cyber Monday and Holiday Sales with Social Media Marketing

Pam Moore

By tapping into the power of mobile marketing, social media sites such as Facebook, Twitter, LinkedIn, Instagram and Pinterest you can really turn up the volume in sales and business over the holidays with your online platform, website and blog. 20+ Strategies and tips to rock your online holiday and Cyber Monday sales.

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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( The three content marketing tactics that deliver the highest ROI are featured articles (cited by 62% of marketers), video (52%) and white papers (46%). How Popular is Content Marketing? B2B Marketing Insider ). Michael Brenner ).

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How to Master Twitter for More Leads, Sales and ROI – 14 Proven Strategies

Pam Moore

Having an integrated, social and digital platform that is ready for the social savvy and mobile customer is a requirement, not an option for brands looking to generate leads and sales using Twitter. If your blog, website, content and engagement strategies suck, your conversions on Twitter will be the same. Audience Analysis Worksheet.

ROI 60
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Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell

Pam Moore

Smart and savvy marketers also understand the importance of building a brand architecture and strategy inclusive of the brand identity with supporting visuals, language and more. A good brand architecture and strategy will enable you to better share your brand story in an authentic way. Big difference. Definition of a brand identity.

Brands 113
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Brand Storytelling in a Nutshell: 10 Foundations of Success

Pam Moore

Brand storytelling is not about bragging about yourself all day on the latest live video streaming mobile application. Supporting Resources: 5 Reasons You Need a Personal Branding Strategy and Plan. Your Brand is Not Your Logo: 5 Reasons You Need a Brand Architecture and Strategy. Video + blog post + podcast).

Brands 166