Waxing UnLyrical

JUNE 4, 2019

A4: For any startups breaking into the travel space, a standalone app strategy isn’t going to cut it. A4: We’re both a website & a mobile app. There’s a great mobile metrics service called AppAnnie ( [link] ) that offers insights into active users, app downloads, engagement levels, revenue levels and advertising metrics.

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Tourism Travel Startup Metrics 114

Waxing UnLyrical

NOVEMBER 4, 2015

As we all know, we’ve moved from a print-focused world, to desktop and now to mobile and it’s up to us to get better at showing, not just telling. Google recently announced that the number of searches on mobile eclipsed desktop. But we do need to look at the world in a more visual and, while we’re at it, a more mobile way.

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Committee Film Mobile Flickr 100

Waxing UnLyrical

FEBRUARY 5, 2013

But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. He is obsessed with mobile technology and mobile engagement, and does inbound marketing and start-up consulting. You don’t have to rely on Facebook’s marketing tools to build a loyal following.

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Waxing UnLyrical

JUNE 22, 2016

While this may have been an unthinkable strategy for a small-to-medium-sized business a few months ago, Facebook and Apple recently opened their platforms to all publishers. Facebook Instant Articles lets publishers distribute articles to the Facebook mobile app that load and display faster than the mobile web. Apple News.

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Content Apple Drupal WordPress 128

Waxing UnLyrical

JUNE 17, 2019

So when I had a chance to review the MoShow app, I was hopeful to find something that fits into a larger social video strategy. I also have a presentation next week on mobile video tools. There are plenty of apps that promise Spielberg and deliver something more Mac and Me than ET. Actually, MoShow is Super Fast. 88@osu.edu.

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Review Products Video LinkedIn 100

Waxing UnLyrical

MARCH 15, 2018

The highly mobile 21st century workforce seeks employment with companies that not only espouse, but actually practice, philanthropy, transparency and responsibility. When a crisis strikes, smart companies will mobilize these internal allies, asking their ready-made army of advocates to spread the word. A Reason to Speak.

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Badge Embedding Forums Mobile 175

Waxing UnLyrical

JANUARY 13, 2016

” That is strategy. I can’t say that this strategy will always work, nonetheless it’s a great example of how strategy can give you a better shot at success than trying to achieve a mediocre number of wins. How can you decide on a strategy when you can’t decide on a course of action? ” ~Peter Drucker.

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Project Skills Startup Strategy 100

Waxing UnLyrical

SEPTEMBER 18, 2013

Video: With 92 percent of mobile video viewers sharing videos with others and 1 billion unique users on YouTube each month, it’s a great way to connect with your audience and reach new members. Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate.

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Eventful Hashtag Community building Tumblr 195

Waxing UnLyrical

JANUARY 24, 2011

As smart WUL readers know, technology does not equal strategy, and it won’t solve all your organization’s problems. Mobify Given the huge uptake in mobile web use , you know by now that if your site isn’t optimized for mobile devices, you are likely missing out on opportunities left and right to connect with your audiences.

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Tools Adwords Marketing Class 247

Waxing UnLyrical

JANUARY 26, 2015

Why: “… in the ultra-competitive world of search marketing, integration of tactics under a unified digital marketing strategy is becoming more important than ever. ” An excellent guest post for Top Rank Marketing by Evan Prokop. “So What?

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Trends Marketing Consultant Sample 100

Waxing UnLyrical

APRIL 13, 2016

What captured their attention decades ago via billboards will not even make them sit up and notice in this digital era , where everyone is glued to their mobile devices. Target these three core challenges and have a focused approach to finding influencers, who’ll be willing to be a part of your marketing strategy. What is their reach?

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Influencer Campaign Marketing Fashion 100

Waxing UnLyrical

APRIL 15, 2015

And I’m hoping you can tell us if our strategy makes sense or if it sucks (don’t hold back!), Our team’s goal is to help bring social, mobile and digital to the cruise world – a huge, sprawling, largely analog $38 billion market. Here are the working assumptions we’re beginning with for our website and mobile app.

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Communities Travel Metadata Content management systems 100

Waxing UnLyrical

APRIL 25, 2011

According to this article , 58% of tweets come from official Twitter apps; be that mobile or the homepage. “If the majority of Twitter users view their tweets through third-party tools that simply make calls to Twitter’s API’s, they’ll never see Twitter partner ads, promos, or Quickbars.

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Tweetdeck Buy Twitter API 212

Waxing UnLyrical

MARCH 16, 2016

One Saturday afternoon recently my dining room table was filled with laptops, mobiles, pens, paper and a strong pot of coffee, along with an assortment of sandwiches and sweets. I was working with a professional group to flesh out strategy and prep for a board meeting in a few weeks. Guest Post by Cynthia Price.

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Skills Price Conference Meeting 100

Waxing UnLyrical

AUGUST 7, 2015

And, therefore, why it’s so important for you to consider a multi-faceted PR strategy that is not solely or significantly based on media relations. This is very important to strategy and, therefore, to your metrics. If you’ve bought into that, then how do you find smarter ways to measure authoritative content?

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Content Metrics Lurker System 100

Waxing UnLyrical

MARCH 23, 2011

What I gathered from the conversation was that a leader is someone who gets people to embrace an idea and mobilizes them to act. I don’t want to get to the point where the day-to-day tasks of managing the site preoccupy me to a point that I neglect evaluating (and re-evaluating) long-term strategy. I thought all managers were leaders.

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Flickr Film Energy Conference 168

Waxing UnLyrical

OCTOBER 25, 2012

So, let’s talk strategy. Consider how people are accessing their platforms and make sure you have a strong mobile presence , if necessary. I mean, I wasn’t sure where international attorneys were online, if they were even active, what platforms they might be using, or what country-specific channels might be most active. Intimidating?

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Social Media MySpace Flickr Platform 188

Waxing UnLyrical

JULY 15, 2015

A few years back, there were communicators who were so focused on the present, they weren’t heeding those speaking about the importance of communications measurement, the impact of mobile communications and mobile marketing, or the value of creating content that consumers wished to upload and share.

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CPC Skills Influencer Organization 100

Waxing UnLyrical

AUGUST 12, 2015

In a way, it marked the beginning of our mobile society, which would be fully realized in our current decade given all of the devices available today. Fast-forward to today: people are more mobile than ever. CommPRO’s overall content strategy is a collaborative effort. The Transistor Radio and the Dawn of Mobile Media.

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Mobile Metrics ROI Press Release 100

Waxing UnLyrical

FEBRUARY 24, 2016

Snapchat can be used as a customer service tool to provide visual, engaging, and mobile feedback to individual users. I did this last month for my class due to a snow storm we had in Louisville, and it went very well. Customer Service.

Collaboration 100

Collaboration Platform Class Proposal 100

Waxing UnLyrical

SEPTEMBER 16, 2015

A recent report from Continuity Insights in 2014 shows that “over half (58%) rated mobile technologies [are considered] as absolutely vital in carrying out crisis communications plans, up 5% since 2013” (page 4).

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Social Media Class Conference Research 100

Waxing UnLyrical

AUGUST 19, 2016

Here are three elements to layering content – including multimedia – that the report made me think about, and that I hope you will consider as you work on (or rework) your overall content strategy. mobile notifications, and LinkedIn. But that word is key: strategy. Good content still needs to be found.

Content 100

Content Hubspot Survey Report 100

Waxing UnLyrical

MAY 31, 2018

Remember, people could view your live stream on a huge monitor, as opposed to a mobile device.) By day, she oversees the sale and distribution of MarketingProfs’ premium training products to individual marketers and corporations in her role as Director of Product Strategy, Training. Stream from an area you can control.

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Creative Commons Skills Influencer Hashtag 179

Waxing UnLyrical

DECEMBER 9, 2010

In my Internet & Mobile Strategy Lab class at Johns Hopkins University , my final group project for the semester was to create a “viral video&# about the JHU M.A. I wish I could explain why I thought it was a good idea at the time, but it entered and left my brain as quickly as you can say “Why didn’t you get a Flip?!”

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Video Class iPad Film 218

Waxing UnLyrical

NOVEMBER 8, 2019

Whether it’s web or social media or mobile apps, it’s still the content that dominates every digital space. First of all, you need to have a content strategy that fits the nature and niche of your business. For staying ahead of your competition you need to beat your competitors in keyword strategy as well. How-To Guides.

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Content Curation Marketing SEO 187

Waxing UnLyrical

FEBRUARY 5, 2016

Just as he’s done in the past, Shel has set up a private Facebook group for the forthcoming book, Beyond Mobile. He shares and asks for feedback on everything from the cover design to drafts of the chapters… and he gets it.

Collaboration 100

Collaboration Influencer Communities Consultant 100

Waxing UnLyrical

MARCH 17, 2017

This is when companies need you to complete at least two steps to login, e.g. PIN + Touch ID, password + Touch ID, password + code sent to your mobile phone, etc. If you haven’t already, please turn on two-factor authentication (2FA) if you haven’t already. Here is a full list of companies/services that support 2FA.

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Authentication Proposal Banking Hashtag 233

Waxing UnLyrical

APRIL 19, 2018

Their easy search tool allows you to find just what you are looking for and their mobile app helps you multi-task image selection while waiting in line at the post office or trying to chase down the band for the event next week. Pixabay : Need some great stock images that don’t look like stock images.

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Tools Marketing Discount Hubspot 191