Techipedia: Tamar Weinberg
JULY 11, 2013
Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. Today’s younger consumers aren’t just researching and buying via mobile either.
Techipedia: Tamar Weinberg
DECEMBER 20, 2011
As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. The marketing strategy must be relevant and timely while meeting the customer’s individual needs. A few statistics….
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Techipedia: Tamar Weinberg
MAY 12, 2010
And the more intricate your external efforts become, the more social, mobile, and interactive your website must become. That’s good stuff, but what makes the website truly great is the inordinate amount of social and mobile integration. Calling attention to mobile apps? Social and mobile profile calls to action?
Techipedia: Tamar Weinberg
SEPTEMBER 6, 2012
However, recent data implies that such companies are failing to make use of the opportunity to build a brand and reputation because of a lack of a coherent social media strategy. Unfortunately, many companies, for various reasons, adopt the worst possible strategy, and fail to respond to their customer at all.
Techipedia: Tamar Weinberg
APRIL 7, 2014
There are a few companies in the pharmaceutical and CRO industry that have seen success using social media as a major part of their patient recruitment strategy: PatientsLikeMe – This is a large online community for people with serious medical conditions. Companies that Use Social Media for Clinical Trial Recruitment.
Techipedia: Tamar Weinberg
OCTOBER 18, 2011
That’s why at Signal , we’ve dedicated a piece of our business to providing an affordable and simple product to help small businesses leverage mobile marketing, social media and email to grow and nurture their customer base. The cards included QR codes to take viewers to a mobile web page with videos of chefs preparing the recipes.
Techipedia: Tamar Weinberg
JANUARY 31, 2012
A couple of side notes: First, a quick definition of terms : An interactive agency is one that provides a full suite of digital services that typically includes SEO, paid search advertising, email marketing, social media, mobile marketing, and branding support. Some agencies are pure technicians: all tactics and no strategy.
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