Social Media Strategery

MAY 11, 2012

Are we crafting community strategies with the brands' objectives truly in mind? THIS is the future of branding – it's not about social or mobile or location aware apps or retargeting – it's about fundamentally rethinking what we learned about PR, advertising, creative, and digital in college.

Brands 133

Brands Advertising Communities Buy 133

Social Media Strategery

JUNE 30, 2011

The Navy found this out last month when they launched the first Navy Virtual Scavenger Hunt to help increase engagement among their Facebook fans and teach them about Maritime strategy at the same time. The Scavenger Hunt helped them do that.

Case Study 111

Case Study Social Media Education Organization 111

Social Media Strategery

JUNE 25, 2010

for access outside the firewall, and ask for easy mobile/remote access so they can read/contribute? practice, working with clients across the public sector to integrate social media strategies and tactics into their organizational strategies. People beg, beg! tools, or with my clients. The Whole. : The Whole.

Gov 2.0 92

Gov 2.0 Web 2.0 Wiki Committee 92

Social Media Strategery

AUGUST 4, 2011

As one of the leads for our Digital Strategy & Social Media capability, I would field calls for social media help from people working on Public Health projects in the morning, followed by Intelligence Analysts in the afternoon, and reviewing a proposal for the Department of Defense that evening.

Proposal 112

Proposal Marketing Sports Conference 112

Social Media Strategery

MAY 24, 2010

The system also supports mobile applications and integrates public social media sites, such as Twitter and Facebook, as well as sophisticated geospatial systems, such as Open Street, to create detailed maps of damaged areas. APAN has file sharing applications, wikis, blogs and calendaring tools to coordinate schedules.

Gov 2.0 77

Gov 2.0 Wiki Web 2.0 Forums 77

Social Media Strategery

SEPTEMBER 21, 2008

Not fun… Crowds - I think that at times, people underestimated the ability of 2,000 social media specialists to mobilize. practice, working with clients across the public sector to integrate social media strategies and tactics into their organizational strategies. I’m one of the leads for our social media/Government 2.0

Gov 2.0 50

Gov 2.0 Web 2.0 Conference Wiki 50

Social Media Strategery

OCTOBER 19, 2008

Integrate - Every failed social media initiative that I’ve seen had one thing in common – they were’t completely integrated into the organization’s existing strategies. This is why I HATE when people ask me to do a social media strategy. Show how it can help enhance your organizational strategy.

Gov 2.0 69

Gov 2.0 Organization Social Media Transportation 69