Sherrilynne Starkie

JULY 19, 2014

Ads Manager is now available on mobile devices. Using the Facebook (iOS, Android and mobile site) apps, marketers can now: Pause or resume campaigns. Marketers can access Ads Manager on mobile from the Ads Manager bookmark in the Facebook app. Mobile Application Development and Marketing Strategy. View insights.

Facebook 319

Facebook Mobile Privacy Advertising 319

Sherrilynne Starkie

AUGUST 18, 2014

Messages have removed from the Facebook mobile app. The change underlines the social network’s strategy to monetize the service. Facebook says that shift will allow both mobile applications to work more efficiently. Currently, mobile users outnumber Messenger users by five to one. Google goes for mobile lifestreaming.

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Facebook Wikipedia Mobile Applications 283

Sherrilynne Starkie

AUGUST 7, 2018

Lastly, become mobile-centric. More than 95 per cent of Facebook users have a mobile app. Vertical screens, video and text lengths, captions are all important considerations for mobile. A New Facebook Strategy. Shift your brand’s Facebook paradigm with a relevant, effective strategy.

Brands 150

Brands Facebook Study Mobile 150

Sherrilynne Starkie

JUNE 15, 2018

Digital, especially mobile advertising, is driving the growth as smartphones are becoming Canadians’ primary access point to services and content. per cent, of all online traffic comes from mobile devices according to Statista. And so, mobile will represent a quarter of global ad spend, 25.2 More than half, 52.2

Paid Search 139

Paid Search Mobile ROI Advertising 139

Sherrilynne Starkie

DECEMBER 22, 2013

In it, we take a look back at the important new trends, metrics and benchmarks that will inform digital communications strategies into the New Year. Click here to download your copy now to get the hard numbers behind the eight key trends of 2013: Powering events through social media. Social media for health. User focus. Handheld devices.

Trends 276

Trends Survey Study Metrics 276

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Everything is being driven by mobile. A balanced communications strategy is going to maximize the return on investment.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

JUNE 22, 2013

And, Street Bump is a mobile application that lets people improve their own neighbourhoods. It’s a service that helps brands engage directly with people in emerging markets via mobile phones. The June 11 to 13 Fireworks Factory web strategy conference was an invitation only event focused on insight and ideas.

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Data Foursquare Conference Wikipedia 327