Direct Marketing Observations

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10 Things I Thought About in 2016 that Will Still Matter in 2017

Direct Marketing Observations

I wrote: “All anyone wants to talk and write about is… “All anyone wants to talk and write about is digital strategy, except no-one really wants to share solutions.” What is your strategy/vision? Linking Strategy. iot) + (streaming) x (mobile) figure out delivery. Humanize the strategy.

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7 Tips for Staying on Top of the Social Wave

Direct Marketing Observations

3) Mobile will be THE social platform.The global mobile market is expected to reach $1 trillion by 2015. Get serious about mobile. 5) Engagement strategies will be different on every channel because of the data returned from #4. Don’t assume that your social strategies will be the same across all BU’s.

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How do you Measure Success?

Direct Marketing Observations

Two questions that I always ask of every friend or client who either wants to get themselves or their company in to the digital game, whether it’s social media, mobile marketing, web design, search engine optimization or otherwise: What do you want to do and why do you want to do it? Little wins are just as important as the big ones!

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8 mistakes you can avoid making in social media

Direct Marketing Observations

Mobile, Mobile social, Mobile search, and social search… Tags: social strategy Social Networks marc meyer social media consultants social media strategy. Yesterday does not look like tomorrow. Always keep one eye on the prize and another on what’s on the horizon.

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Avoid Managing the Minutiae of Social and Search

Direct Marketing Observations

It’s better, or I should say tantamount, that you understand how search can makes a good social strategy better and vice versa, but all the while not becoming bogged down. For instance in search, there’s the whole aspect of campaign planning , or the strategy itself before you even launch or relaunch.

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How are Those 2022 Predictions Working Out?

Direct Marketing Observations

Strategy and tactics will take a back seat to community and conversation in 2022. According to Statista, US residents spend an average of 323 minutes per week watching video content – on mobile phones alone! Have you ever wondered why these platforms bury their EULAs, their T’s and C’s and their privacy statements?

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17 Tweetchats for Social Media, Marketing and PR folks

Direct Marketing Observations

9) #Kaizenblog Discusses using kaizen in *business strategy* Started by Valeria Maltoni. 9) #Kaizenblog Discusses using kaizen in *business strategy* Started by Valeria Maltoni. Mobile Innovation; Fostering Soc Ent at universities; Support Women; eHealth; etc. Great discussions. all archived and easily searchable.