Adam Sherk

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Startups Use Micro-PR Campaigns to Tip Momentum in Their Favor

Adam Sherk

A close friend of mine came up with a concept with a mobile tie-in that would be unique, fun and game-changing but after the initial development he became frozen over what to do next. This triggered me to change my strategy around traditional PR work and focus on ‘micro-PR’ campaigns.

Startup 117
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Help Haiti: News Sites Promote Ways to Donate

Adam Sherk

Word of mouth on Twitter, Facebook and other sites (including The White House blog ) has raised over $2 million to-date through mobile phone donations organized by mGive. UPDATES: Mobile phone donations have gone very well. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

News 129
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Alicia Keys Facebook Page: I'd Sign Up if She Asked Me All Cool

Adam Sherk

I noticed that in addition to the email list users can sign up for text and voice updates via mobile phone. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. The key takeaway: the more ways you can bring your Facebook Pages to life, the better.

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Foursquare and The New York Times Archive Would Be a Great Match

Adam Sherk

The NYT could also just build this functionality into their own mobile apps, but partnerships offer greater cross-promotional and audience development opportunities. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. That’s just one idea.

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Real-time Search Optimization for News Sites

Adam Sherk

Related posts: Free Tools for Monitoring Hot Search Trends How to Identify Your Own Top Trends Google News Optimization Tips News Sites: Tame Your Blog Tags Diversified Twitter Strategies for News Sites { 2 comments… read them below or add one } Jason Hyman April 13, 2010 at 12:47 pm thanks for all the great info.

Sites 143
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10 Quotes on the Apple iPad and the Business of News

Adam Sherk

The question, then, is whether newspaper publishers will do any better at monetizing mobile advertising than they have online. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

iPad 129