Waxing UnLyrical

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Startup Weekend (India): Social Entrepreneurship in Action

Waxing UnLyrical

I’m sure whatever you did was interesting but I… … I attended Startup Weekend in New Delhi. Startup Weekend is a global network of passionate leaders and entrepreneurs on a mission to inspire, educate, and empower individuals, teams and communities. 54 hours and you get to launch a startup … Phew!

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Monday Roundup: Meeting Google’s Mobile-Friendly Standards

Waxing UnLyrical

If your site isn’t mobile-friendly, your SEO probably won’t be as high… or may even drop. But here are a few more resources on becoming, and staying, mobile-friendly. The Definitive Guide to Mobile SEO. How to Keep your Site Fast for Mobile-Friendly. How to Make Your WordPress Blog Mobile Friendly.

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#MeasurePR Memory (August 2018): Travel and Tourism Edition

Waxing UnLyrical

He’s also the founder of Cruiseable, a startup out to bring innovation to the cruise industry, SocialBrite, Inside Social Media, and Best of Indie. A4: For any startups breaking into the travel space, a standalone app strategy isn’t going to cut it. A4: We’re both a website & a mobile app. measurePR. —

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Free Culture and Attention as Currency

Waxing UnLyrical

While the repercussion of such an open and free culture invites a discussion in itself, let’s talk about in the context of the startup ambience. The only part of the process being short-circuited is the mobilization process. When not building startups, he loves bickering on Design and Typography here. Incredible, isn’t it?

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Things that Can Kill Your Inner Strategic Thinker

Waxing UnLyrical

At my startup Hiver , we follow a 3 month rule. This mobile giant didn’t keep up with the changing world; even though they knew the whole world was moving towards touch screens, they insisted on manufacturing keypad style phones. This is the perfect way to kill your inner strategic thinker. One example is Blackberry’s failure.

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6 Frequently Committed Content Marketing Mistakes That You Need to Be Aware Of

Waxing UnLyrical

Whether it’s web or social media or mobile apps, it’s still the content that dominates every digital space. For instance, content on mobile app development tips will be expertise-driven (B2B audience), while content describing the latest gadgets will focus on consumer-specific attributes (B2C). Guest post by Atman Rathod.

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#measurePR Recap (August 2016): Measuring Multimedia

Waxing UnLyrical

The August #MeasurePR chat featured an appropriately august panel– Heidi Sullivan , SVP, Product & Interim Managing Director, Canada at Cision; Dan Farkas , an Instructor of Strategic Communication at Ohio University; and Rachael King who offers PR & partnerships for startups in addition to co-hosting The Shepod.

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