article thumbnail

How Professional Sports Teams Can Use User-Generated Content and Influencer Marketing

Pixlee

The sports industry took a major hit in 2020. According to Statista , the US sports industry lost $2.2 During this time, sports teams globally were scrambling to figure out ways to recoup losses and maintain overall engagement. There’s more to sports merchandising than just jerseys. Use Content to Build Fan Loyalty .

Sports 52
article thumbnail

5 User-Generated Content Campaigns from 2020 to Learn From

Pixlee

This is where user-generated content (UGC) campaigns come in. With UGC campaigns, it’s your customers who showcase your product across social media channels through content they made. To help you with your next campaign, let’s look at five UGC campaigns and see what we can learn from them. That’s not surprising.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Creating a sport around your brand may be the most sophisticated gamification on the planet. Creating a sport around your brand may be the most sophisticated gamification on the planet.

Content 253
article thumbnail

Best Brands on YouTube: Our Top 10 of 2019

Social Media Strategies Summit

LEGO uses UGC to keep fans engaged. The brand uses a mix of original content and user-generated content (UGC) to keep fans engaged. Their mobile-first, content-led approach has helped to increase mobile visitors by 27% in 2019. Top 10 Best Brands on YouTube. Source: Lego. LEGO boasts more than 7.5 With more than 2.69

YouTube 124
article thumbnail

The Next Big Thing in Social: Top 7 Brands Embracing TikTok

Social Media Strategies Summit

TikTok is a social media app that allows users to post short-form lip-synced, music, talent, or comedy focused mobile videos. TikTok is the leading destination for short-form mobile video. ByteDance is also taking steps to monetize the user-generated content (UGC) that millions of people post to the video-sharing platform.

Brands 114
article thumbnail

Social Media Engagement: 5 Revamped Tricks for Brands

Pixlee

This will increase your engagement and have routine UGC appearing in your notifications for the duration of the campaign. . Wish, a mobile shopping site launched a #WishFamStories. Successful UGC contests create a social media flywheel.

article thumbnail

11 chatbot marketing examples to boost your bot strategy

Sprout Social

With the rise of social selling and mobile shopping, brands are constantly scrambling for ways they can score more sales from their social channels. This is arguably one of the best chatbot marketing examples for highlighting how a bot can take something done via mobile and make it just as good (if not better) on social. Arsenal FC.

Examples 110