The Realtime Report
DECEMBER 27, 2012
Mobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates. And new research by Millennial Media reveals that certain industries have seen tremendous growth (more than 400% year-over-year) in mobile advertising. sports grew 417%. Where were these mobile ads leading viewers?
The Realtime Report
FEBRUARY 20, 2024
Similarly, Bally Sports in the USA proposes regional specific sports coverage, and TV2 Norway pushes personalization to the next level at school games with its MyGame platform, dedicated to grassroots and lower tier sports. There is more equipment than ever to capture, process and distribute content.
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The Realtime Report
AUGUST 16, 2012
A new compilation of stats from the 2012 Olympic Games reveals that 60% of visits to the official London 2012 Games website and apps came from mobile devices. There were realtime web scoreboards for all 302 events, and realtime results and live torch relay tracking on the mobile apps. million tweets for 204 teams on desktop and mobile.
The Realtime Report
JUNE 24, 2014
Looking at data from over 6,800 iPhone and iPad apps listed under the health and fitness category, Flurry Analytics reports a 62% increase in the usage of health and fitness apps over the past 6 months, while the overall mobile app industry has only seen a 33% increase. Fitness Fanatics are 62% females and 38% males, according to Flurry.
The Realtime Report
JUNE 11, 2014
sports and games apps are the most likely to be abandoned (used only once or twice). Social Media Statistics app publishers app retention Localytics mobile app' Here are more highlights from Localytics app retention study: nearly 40% of apps are used 11 or more times (an increase of 13% over the last four years).
The Realtime Report
JULY 18, 2014
Nike also teamed up with Google to create eight different realtime mobile ads in 15 different countries during the World Cup. McDonald’s proved to be very busy during the month-long tournament, campaigning for the World Cup on the field, on mobile devices, and in the restaurant. The #AskZlatan interactive campaign earned over 10.5
The Realtime Report
SEPTEMBER 24, 2012
50% visited sports sites and newspaper sites. Mobile and tablets are also making headway in the European market – particular in the UK, where over 16% of online traffic comes from non-computer devices. For those 397 million Europeans, social networking now accounts for 1 in 4 minutes spent online. 62% visited a games site.
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