Twitter Beta-Testing a Way to Attach Ads to Tweets in Third-Party Apps

Twitter is beta-testing a way for advertisers to attach ads to tweets that show up in applications outside of Twitter and its owned apps.

Twitter is beta-testing a way for advertisers to attach ads to tweets that show up in applications outside of Twitter and its owned apps.

Senior product manager Mollie Vandor announced in a blog post that the social network is beta-testing a way for brands to display ads from its MoPub ad-serving solution directly via Twitter Kit timelines for Android and iOS applications.

Vandor added that all ad rendering is handled automatically, and ads match the themes and color preferences in Twitter Kit so they will display properly within apps.

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