Jeff Esposito

OCTOBER 19, 2012

Kobe Bryant’s brilliant use of Facebook for fan engagement – this is a great example of how an athlete (or his reps) gets the social aspect of social media. this is a pretty interesting look at the ethical side of the companies making our popular mobile devices. How Evil Is Your Smartphone?

Foursquare 42

Foursquare Marketing Exercises Influencer 42

Jeff Esposito

MARCH 20, 2012

After some back and forth, he noted that he hoped to change my mind and that he would send me a copy of his book (co-authored by Stacey Shepatin ), Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile (Amazon Affiliate Link) when it came out.

Mobile 43

Mobile Trends Advertising Social Media 43

Jeff Esposito

APRIL 17, 2012

It’s a response that all of us who engage in the social media space have probably heard at one time or another when we ask someone if they are on LinkedIn. Of all the social media platforms and/or networking sites that have enjoyed some semblance of longevity, LinkedIn is probably the most misunderstood and the most underutilized.

LinkedIn 51

LinkedIn Wikipedia Aggregator Groups 51

Jeff Esposito

MARCH 28, 2011

And since it’s a mobile app, I can use it to find places near me no matter where I am in the city. Elisabeth recently joined Communispace Corporation in Watertown, MA after a stint as a PR and Social Media pro. By night, she is a social media addict, grammar nerd, Red Sox fan and adamant Gen Y advocate.

Foursquare 46

Foursquare Engineering Twitter Resources 46

Jeff Esposito

AUGUST 27, 2010

I am also glad to say that Scott Stratten ‘s book Unmarketing came out this week and I am featured in it talking about Vistaprint’s social media strategy. This fine breaks the commissioner’s no social media rule. Social media is something that an entire organization hold stake in. How about you?

Posterous 32

Posterous Creative Commons Disqus Applications 32

Jeff Esposito

JANUARY 21, 2014

In fact, there are already more active mobile devices than adults in the United States. Among B2B companies , 87% are getting the word out on social media, 81% are using blogs and 80% are distributing their content via newsletters. Brands and businesses are not looking to disappoint and responsive web design is the answer.

Trends 37

Trends Content Marketing Press Release 37

Jeff Esposito

JANUARY 21, 2014

In fact, there are already more active mobile devices than adults in the United States. Among B2B companies , 87% are getting the word out on social media, 81% are using blogs and 80% are distributing their content via newsletters. Brands and businesses are not looking to disappoint and responsive web design is the answer.

Trends 20

Trends Content Marketing Press Release 20