Dave Fleet

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5 Take-Aways on Social Media and Politics

Dave Fleet

Tweet Discussion around my recent post on some alleged unethical social media use during Toronto’s mayoral election got me thinking around some broader topics that have emerged recently. People who try to tie social media success or failure alone to campaign results are nuts. Buzz is very different to mobilization.

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Monday Morning Reads: Mobile Apps; LoTR Revisited; Funky SEO

Dave Fleet

Lots of really interesting reads in the Monday morning reading hopper this week: a look at why dictatorships would be unwise to cut Internet access; several pieces on the latest in mobile applications; a new take on the Lord of the Rings and a couple of neat videos. WSJ: Smart Dictators Don’t Quash the Internet.

Mobile 262
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Reflections on the changing digital agency environment

Dave Fleet

The (actual) year of mobile. Ubiquity of rich media. Newly (re-)accelerated change in social networks. This was the period when the current platforms all launched, and it felt like there was a new social media tool or network emerging every week. Less “social”, more “media”.

Mobile 105
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Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

Dave Fleet

Alongside my ongoing book reading challenge , I start off every day by reading the latest goings-on in the public relations, social media and tech blogosphere. Also: interactive marketing trends and how social media may break down gender stereotypes. Mobile commerce will bloom. Gladwell’s slipping point.

Trends 258
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Don’t Be Fooled By Last-Click Analysis Of Social Media

Dave Fleet

Could they identify traffic that came from mobile social apps or from popular desktop apps such as TweetDeck, etc? Zero detail on actual social media activities. How are we supposed to just agree with the conclusion that social media drove minimal sales if we don’t know what form that social media took, if any?

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The risk of building your social media house on someone else’s land

Dave Fleet

Setting aside your personal opinion on whether tech CEOs should have that much influence over public discourse, it is a reminder that you don’t ‘own’ your social media presence. Social media activity isn’t an end unto itself – and ideally it can help to drive that data collection. Build on your own land.

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20 Social Media Trends for Business in 2011

Dave Fleet

Tweet 20 Social Media Business Trends in 2011. This week, I had an opportunity to pull together some of the key social media trends I’m seeing for a presentation at an event in Waterloo. Trend #2: Social customer support. Trend #3: Social impact drives reputation. Maturation of social media.

Trends 417