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To Thine Own Self Be True

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This brand's Facebook page isn't doing much to leverage the power of the social graph or use Facebook's functionality to extend the brand narrative in a unique way. It doesn't matter if it's Pinterest, Facebook, YouTube , Google + or whatever. We're seeing our world become more and more mobile. mobile platform.

MySpace 105
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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Mobile Marketing – Frankly I think Social Media is just a warm up for Mobile Marketing. Years ago we talked about how we didn’t want Mobile ads popping up just as you walked in front of Starbucks for example. For BtoB Marketers you might begin to experiment with Location Based Services especially at live events.

Marketing 217
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The New Digital Experience

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It's the time of the year when brands are glued to their social media analytics to try and decipher if the millions of dollars spent for a thirty-second spot was extended, enhanced and otherwise optimized by the traction that it may (or may not) have received in the social media space. mobile app. social graph.

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Your Brand Is A Learning Space

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So, if brands are struggling with their advertising to drive business, and have turned to content, digital platforms, social media and mobile to better connect with an ever-evolving consumer, why do we have the expectation that traditional advertising on new media platforms will deliver the efficacy needed for businesses to evolve in the future?

Brands 40
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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Mobile Marketing – Frankly I think Social Media is just a warm up for Mobile Marketing. Years ago we talked about how we didn’t want Mobile ads popping up just as you walked in front of Starbucks for example. For BtoB Marketers you might begin to experiment with Location Based Services especially at live events.

Marketing 157
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You Must Read This!

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From the Poynter article: "The toughest news comes in the digital chapter, where Pew researchers found that the big dogs -- Google and Facebook -- have staked out the growing ad segments of mobile and video. billion video ads, last month, with Google sites ( YouTube ) serving an all-time high of 2.2 social graph.

comScore 108
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5 Social Marketing Stories You Need To Read

Firebelly

Friendsourcing: Search Gone Social By Eric Swayne What brands say and do in social media has an increasingly direct effect on how they will appear in search engines, both in search results position and in description. Have a great weekend everyone!

Marketing 100