Are you green-washing to build up your marketing database?
Jeff Esposito
JUNE 20, 2012
My wife has often been asked by stores for her mobile number only to get unwanted text messages on sales and specials. They did a call out in-store, on marketing materials and in the local mall’s display board asking patrons to opt into SMS messages for a schedule of local sports personalities coming into the store for autograph sessions.
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