Small Business Mavericks

MAY 8, 2012

In this case, the drop in traffic came from two sectors, mobile, and Europe. It was also ranking highly in mobile search. They were not geared to provide a service to European customers, and being net based business, mobile traffic had tiny 0.01% conversion rate, so the loss of that traffic wasn’t harming the business.

Analytics 161

Analytics SEO News Mobile 161

Small Business Mavericks

NOVEMBER 2, 2012

You know how I feel about mobile marketing. This is just more evidence that mobile marketing is coming into its own. There are a lot of ways to market your business to the growing mobile market. Organic SEO. It’s here and it’s time to start using it. The same study shows that tablet traffic has increased 339%.

Marketing 168

Marketing Foursquare Mobile SEO 168

Small Business Mavericks

JUNE 25, 2013

It’s clear that conversational search will have major implications in the mobile search space. SEO for Small Business conversational search google keywords mobile search semantic search' We’re still using keywords. But conversational search promises to change that (I encourage you to read the post).

Conversation 101

Conversation Small Business Mobile SEO 101

Small Business Mavericks

APRIL 10, 2011

Google seems to be paying a bit more attention to this local mobile marketing product, which it seemed to have abandoned as of last year. If you are a local small business anywhere in the U.S., you’d be doing yourself and your customers a favor to at least look into using Google Latitude for the Android.

Small Business 156

Small Business Case Study Press Release Marketing 156

Small Business Mavericks

JULY 11, 2012

Yet, both marketers and ad agencies see more value in online advertising, mobile marketing, and video marketing. Here’s a marketing tactic that provides real SEO benefits with every blog post, not to mention the value in branding and reputation management that you get with a blog. Don’t get me wrong.

Marketing 164

Marketing Reputation Mobile Advertising 164

Small Business Mavericks

APRIL 17, 2012

Some areas of SEO have been dead easy in the past. You could look up the most popular search terms in relation to your business; match those terms to your keywords; then set your SEO strategies to work to target those keywords. If not, you may want to consider engaging the services o f an experienced SEO consultant.

Embedding 101

Embedding SEO Engineering Consultant 101

Small Business Mavericks

JUNE 12, 2012

For instance, one of the changes addresses mobile autocomplete. Some of these changes are small in comparison to others, but I’d say they could be significant to the way you promote your website through SEO in the future. David Amerland has outlined 39 Google algorithm changes that took place in May and what they really mean.

Google 194

Google Comparison Engineering Social Networking 194

Small Business Mavericks

AUGUST 30, 2013

That means your keyword research should be more thorough as you can see who has searched for specific keywords on laptops, desktops, mobile phones, and tablets. SEO for Small Business google adwords Keyword Planner keyword research keyword research tool' But for every benefit, there are also drawbacks.

Research 107

Research Google Adwords Tools 107

Small Business Mavericks

OCTOBER 2, 2014

SEO methods. mobile marketing. Here are some ideas, but the list is by no means complete: Goals To Maintain. customer satisfaction. business growth. conversions. online health of website. Strategies To Flex As Needed to Meet Goals. ad campaigns. marketing tactics.

Strategy 127

Strategy Marketing Campaign SEO 127

Small Business Mavericks

FEBRUARY 27, 2011

If you’ve been sleeping lately and haven’t heard about the new mobile “barcode&# device called QR Code , then allow me to be the first to give you a heads up. I think QR Codes represent the future of online marketing – at least, the future of mobile marketing. QR stands for Quick Response.

Small Business 117

Small Business Case Study Press Release Mobile 117

Small Business Mavericks

NOVEMBER 12, 2014

The art of SEO is a lot like the art of gardening. What about being responsive to the challenges of the smaller screens that mobile devices use? Links are important, for instance, because when the person clicks on the link it should work right. If it works right, there’s a good chance it works right for the search engines.

Engineering 119

Engineering SEO Mobile Research 119

Small Business Mavericks

MARCH 30, 2011

Mobile Search – Seriously, mobile phones have hit the market big time. Mobile search is big and I predict it will get bigger. I predict that the following trends are here to stay and that you should seriously start thinking about following them now that you’ve brought your business online.

Trends 156

Trends Case Study Press Release Marketing 156

Small Business Mavericks

FEBRUARY 12, 2011

What webmasters may find interesting is the statistical appearance of their search queries in mobile searches. Is your web site optimized for mobile? If not, you may find click-throughs increasing and that traffic from mobile searches interact a little more often. Analytics are an important tool for all webmasters.

Analytics 161

Analytics Google Tools Case Study 161

Small Business Mavericks

MARCH 18, 2015

Jennifer Slegg of The SEM Post makes a valuable point about PPC landing pages in her post on What SEOs Need To Know About Google’s Doorway Pages Search Ranking Adjustment. Keeping up with changes in SEO is a basic part of being an internet marketer. The PPC Landing Page Difference.

Adwords 70

Adwords Small Business Engineering SEO 70

Small Business Mavericks

OCTOBER 14, 2014

For the last seven years, David Mihm has been conducting some of the most important studies of Local SEO. Signals (6.9%) (Clickthrough rate, Mobile clicks to call, Check-ins, Offers, etc.). The 2014 Local Search Ranking Factors Survey results have been announced on Moz, and of course they are interesting! Behavioral/Mob.

Survey 102

Survey Aggregator Review Google 102

Small Business Mavericks

AUGUST 9, 2012

You want it to be targeted SEO content , but you also want it to be valuable information for your human audience. And work toward a video marketing strategy and mobile marketing strategy. Let’s start with your website. You have one, right? Does it have a blog? Consider this your online hub, your home base. Think beyond Facebook.

SEO 98

SEO Mobile Analytics Strategy 98

Small Business Mavericks

OCTOBER 5, 2012

Internal links are great ways to boost your SEO , but it’s also a great way to keep readers on your website longer. You can use calls to action to sell services, get opt-ins to your newsletter or mailing list, increase your downloads for an e-book or mobile app, or to promote an affiliate product.

How To 98

How To SEO Newsletter Resources 98

Small Business Mavericks

MAY 22, 2014

Relevant keywords in the title and description will help your SEO, and a logical file name with words instead of numbers helps people. If your website is responsive and works on mobile devices, your videos should, too. Can they find it? mov” than it is to remember what “4867000faq1.mov” mov” was about.

Video 102

Video Library URL SEO 102

Small Business Mavericks

MAY 9, 2011

Tags: article marketing , blog marketing , internet marketing , mobile marketing , newsletter marketing , Pay Per Click , search engine optimization , social media marketing , website design This entry was posted on Monday, May 9th, 2011 at 11:04 am and is filed under Small Business Internet Marketing.

Small Business 150

Small Business Strategy Case Study Press Release 150

Small Business Mavericks

JUNE 27, 2014

Invest in a good SEO and usability audit to get an expert opinion on things you may miss. Is your site responsive to mobile devices? Basically, collect all the numbers and use technology to help you figure out different ways to crunch those numbers. Technology is a tool, not a goal. This might be why a conversion number is low.

Review 93

Review Small Business Applications Sites 93

Small Business Mavericks

MARCH 10, 2011

Tags: apps , customer service , iPhone , iphone apps , small business This entry was posted on Thursday, March 10th, 2011 at 11:48 am and is filed under Mobile Marketing for Small Business.

Small Business 189

Small Business iPhone Marketing Case Study 189

Small Business Mavericks

APRIL 20, 2012

Mobile search is growing at a phenomenal rate as consumers discover how easy the process is. With a good mobile device, a user can search the web in exactly the same way as a desktop computer. If you’re a local business and you rely on walk in customers, then an online presence is becoming a must.

Influencer 98

Influencer Google Mobile Review 98

Small Business Mavericks

FEBRUARY 6, 2011

When it came to communications, 64% preferred promotional e-mails compared to 25% traditional snail mail, 8% social media, and 5% for mobile phone. This compared to only 8% for search engines and 5% for social media. Although these statistics make for interesting reading, they only tell half of the story.

Social Media 187

Social Media Marketing Small Business Case Study 187

Small Business Mavericks

FEBRUARY 21, 2011

These might include: Your website Twitter LinkedIn Social bookmarking HubPage or Squidoo Lens Facebook advertising Online display advertising Your blog Mobile phone apps The list could go on, I’m sure. I would bet that you do most of it online through your other Internet marketing channels. But have you considered offline marketing?

Small Business 79

Small Business Hubpages Facebook Case Study 79

Small Business Mavericks

JULY 29, 2011

Will mobile marketing outpacing video marketing? Will social replace search as the preferred method of marketing online? Will VOIP become as commonplace as e-mail? Will VOIP and e-mail integrate to make both more powerful tools? We are moving forward and there’s no stopping it.

Mobile 156

Mobile Advertising Video Google 156

Small Business Mavericks

JULY 9, 2014

If you are using a smartphone or some other mobile device to read this blog, you are part of the growing trend. According to the recent Moz article Why Mobile Matters – Now , one-fifth of North American page views are on mobile. It makes sense that more people will be using mobile as the devices get easier to buy and use.

Mobile 96

Mobile Small Business SEO Meeting 96

Small Business Mavericks

MARCH 17, 2014

Marketing Pilgrim posted an interesting infographic today titled “5 obvious SEO trends for 2014 you’re probably ignoring anyway.” Mobile SEO – This includes optimization for smartphones and tablets. Location-based search – This is tied to mobile search. SEO is no longer about keywords.

SEO 98

SEO Trends Mobile Small Business 98

Small Business Mavericks

MARCH 15, 2012

A post on the Bing Webmaster Central blog is well worth reading if you optimize your website for both desktop and mobile users. Those points include: Mobile specific URLs rarely rank in search results since there are insufficient indicators to give the URL any value. Do your mobile specific pages appear in search results?

Mobile 107

Mobile Small Business URL Engineering 107

Small Business Mavericks

JULY 31, 2013

Mobile marketing. Small Business Internet Marketing content marketing search engine optimization SEO' That’s pretty much anything. If you produce content, then you are a content marketer. Some types of content marketing include: Link building. Image sharing. Video marketing. Infographics. Blog marketing. Article marketing.

Content 105

Content Marketing Engineering Small Business 105