Waxing UnLyrical

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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Retail companies the world over are taking to holistic commerce and everything it brings to the table. User-generated content is far better at creating that community. Gamification.

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Monday Roundup: Smart Integrated Communications

Waxing UnLyrical

Why: “In the very near future, marketers who ignore mobile and SMS could find themselves and their brands facing the consequences of ignoring reality,” says Matt Janaway as he explores the many benefits of SMS marketing and why you should integrate it into your strategy today. SMS Marketing: a Grossly Underrated Marketing Tactic.

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Lessons Learned From the Traveling iPhone

Waxing UnLyrical

And while I could probably have lived without mobile connectivity for a couple of days, I was in a new place, with no way for my husband, or clients, to get a hold of me. In our hyper-connected social media world , going two weeks without a mobile link is not an option. ‘Cos you know how Daylight Savings Time messes everyone up.

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How to Measure PR and Marketing Outcomes on Snapchat

Waxing UnLyrical

In gaming, Snapchat is looked at as a fad, where retail has embraced it. If you’re not entirely familiar with Snapchat, it is a mobile-exclusive app that (besides having a narrow age demographic) has these features: Peer-to-peer photo and video sharing with a 1-10 second expiry. Really quick primer on Snapchat.

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Daring PR Professionals and the Lawyers Who Love Them: A Primer for Avoiding Legal Problems

Waxing UnLyrical

Remember, people could view your live stream on a huge monitor, as opposed to a mobile device.) In one recent case, clothing retailer Lord & Taylor paid fashion in?uencers Here’s the solution to Problem #3: Plan your live stream as carefully as you would plan a traditional video shoot. Stream from an area you can control.

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Etsy's PR Nightmare: Greeting Cards Making Light Of Rape

Waxing UnLyrical

When I was writing todays post on Facebook turning your "likes" into ads, I was reminded of the whole Flickr/Virgin Mobile deal from a few years ago. Especially an online retailer. I suppose well have to see how they handle themselves from now on and whether that will "burnish" their image again. and now Flickr is.

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