Mindjumpers

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The 10 Key Mobile Trends for 2011

Mindjumpers

Mobile marketing is becoming increasingly important. In case you are not convinced: according to Morgan Stanley, within five years the number of mobile Internet users will surpass the number of desktop Internet users. And, according to the TNS Digital Life report, mobile users spend 3.1 Mobile is part of the mix!

Mobile 232
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Should Brands Give Up on QR Codes?

Mindjumpers

The Korean retail chain Emart launched a campaign to increase their sales during lunchtime between 12pm and 1pm, as their sales decreased drastically during this hour. Emart SunnySale Campaign. Their solution to the problem was to build a sundial with the shape of a QR code. Spanish railway company offers download for their passengers.

Brands 269
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Facebook Poke vs. Snapchat: New Marketing Channels?

Mindjumpers

Ice cream retailer 16 Handles is one of the first brands to embrace this new marketing channel. Similar Posts: Social, Local, Mobile: The SoLoMo Revolution. Similar Posts: Social, Local, Mobile: The SoLoMo Revolution. Report: How Social Marketing Works for Retail Brands [Report]. Online meets offline engagement.

Facebook 247
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And Then Foursquare Entered Adulthood: Promoted Updates

Mindjumpers

Click on your “Explore” tab today and you will see retailers as well as other relevant locations nearby, depending on the category you search in. Giving immediate retailers the chance of reaching out to new customers with special check-in offers. Promoted Updates – how does it work? Will this mean spamming our customers?

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The Power of Facebook Advertising [Infographic]

Mindjumpers

Just over 50% of Facebook’s users are on mobile – that means 543 Million mobile users. Report: How Social Marketing Works for Retail Brands [Report]. To pull out a few interesting facts: The average user spends 6 hours and 35 minutes per month on Facebook on their desktop. More than 3.2

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4 Ways Social Media Has Changed The Fashion Industry | Mindjumpers

Mindjumpers

Live streaming and mobile castings are also a utilized medium for brands to reach a wider audience. I think we will continue to see more of fashion live streaming through our mobile devices and it may be the future way of communicate in this industry. Especially fashion retailers – the superficial industry for many ways.

Fashion 251
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How Social Media and Smart Devices Impact Consumers’ Buying Decisions [Infographic]

Mindjumpers

This brilliant infographic by Symphony Teleca entitled “The Meaning of Like”, illustrates how mobile devices and real-time access to review sites and social networks impact consumers’ buying decisions and overall retail experience. Consumers go mobile. Transform the retail experience.

Buy 268