Direct Marketing Observations

APRIL 7, 2011

When we add mobile and mobile social to the mix, the old adage of you never get a second chance at a first impression will have never loomed more large. Survival for brands and retailers will now be predicated on a customer expectation that is high, seamless, one click in theory, and will eventually be one site in nature.

Brands 166

Brands Retail Mobile Sites 166

Direct Marketing Observations

JUNE 19, 2012

Mobile and Tablet computing. The data proves it out and so do retailers, consumers and manufacturers. As we hurdle into 2013 and beyond, watch for the mashup of mobile and social to escalate even more, with mobile leading the way. So if it isn’t Facebook, what is it then? They are experiencing it first hand.

Mashup 176

Mashup Mobile Consultant Microsoft 176

Direct Marketing Observations

MARCH 19, 2012

Some recent Accenture research reveals that retailers can respond with mobile capabilities designed to create value for both customers and themselves if they understand who is shopping in their stores, how they shop, and how mobile influences their shopping behaviors. That’s a good decision. Need the data to prove it?

comScore 166

comScore Microblogging Posterous Marketing 166

Direct Marketing Observations

NOVEMBER 9, 2012

By your actions of buying smart phones at an alarming rate, by snapping up tablets like they’re going out of style, you have made it known to retailers that these are the new weapons of not only commerce, but online commerce as well. Those times are over. With that said, this infographic might make a bit of sense for you.

Mobile 237

Mobile Retail Smart Phone Training 237

Direct Marketing Observations

JUNE 7, 2012

How have other top retailers responded to the mobile challenge? Big huge thanks to global IT and business solution provider Cognizant for this infographic.

Retail 162

Retail Mobile Marketing 162