Dave Fleet

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Mobile Commerce On The Rise… Fast

Dave Fleet

Electronics marketplace Retrevo this week released a new study suggesting that mobile shoppers have doubled since February. According to the company, 20 per cent of US consumers have purchased something from a retailer using their cell phone. What would make you more likely to purchase something from a retailer using your cell phone?

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Don’t Be Fooled By Last-Click Analysis Of Social Media

Dave Fleet

Email was effective during key promotional dates — not surprising, as retailers engage in heavy email drives during those times (think of Thanksgiving or Boxing Day). Could they identify traffic that came from mobile social apps or from popular desktop apps such as TweetDeck, etc?