Waxing UnLyrical

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Ready Yourself Now for a Mobile Only Future

Waxing UnLyrical

This mobile-only group of users is forecasted to increase to 52 million people by 2021. For businesses, that means learning how mobile-only communication is different than other types of communication, and driving automation as much as possible when working in this space. Keep scrolling to find out.

Mobile 163
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State of Crisis Communications and Social Media from a Professor’s Perspective

Waxing UnLyrical

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. We researchers often only focus on what good can be accomplished with social media at our fingertips. Sharing crisis and social media research with the public.

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2 Gr8 2 B 4Got10: Will Texting Kill Language As We Know It?

Waxing UnLyrical

We then got into the topic of the impact of the Web and mobile on language, and whether texting is affecting our ability to write “properly.&#. All the research so far shows that the advent of the text message has actually improved spelling and grammar. Sound familiar? Greater opportunity to communicate is nothing but a positive.

Module 199
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The Changing Face of Authoritative Content

Waxing UnLyrical

The Pew Research Center came out with some really interesting data about a year ago, on how social media is reshaping the news (if anything, the numbers have gone up, so I’m not ashamed to cite year-old data). Nothing new so far. How social drives content. So clearly ads work.

Content 100
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Monday Roundup: Smart Integrated Communications

Waxing UnLyrical

Why: “In the very near future, marketers who ignore mobile and SMS could find themselves and their brands facing the consequences of ignoring reality,” says Matt Janaway as he explores the many benefits of SMS marketing and why you should integrate it into your strategy today. SMS Marketing: a Grossly Underrated Marketing Tactic.

SMS 105
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Product Review: MoShow–Slidehow Movie Maker App

Waxing UnLyrical

I also have a presentation next week on mobile video tools. Dan is a Lecturer of Strategic Communication at The Ohio State University, where he teaches courses ranging from research, to strategy, to content creation to analysts. It’s staying on my phone. I just added slides to the deck. Give MoShow a try for one week. 88@osu.edu.

Review 100
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Four Free Digital Marketing Tools for Non-Profits

Waxing UnLyrical

Mobify Given the huge uptake in mobile web use , you know by now that if your site isn’t optimized for mobile devices, you are likely missing out on opportunities left and right to connect with your audiences. You do need a basic design and CSS background to configure your site. Regardless, thanks for visiting!

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