The Realtime Report

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Tech Buyers: 43% Research Products After Seeing Mobile Ads

The Realtime Report

” The study – based on the responses of 3,100 visitors to technology news sites – looked at the effects of both social media and mobile on consumers’ likelihood to research and buy a product ( ClickZ ). The study also revealed the efficacy of mobile ads.

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1/3 of Moviegoers Purchase Tickets Via Mobile Phone

The Realtime Report

Today, mobile plays a huge part in our search to find the right movie and time. Here are some of the highlights: 1/3 of moviegoers buy tickets on mobile phones. 87% of moviegoers researched a movie on smartphones after seeing an ad for that movie in another medium. 41% of moviegoers have viewed trailers on smartphones.

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Millennials On Mobile, Social Media [Report]

The Realtime Report

adults to feel that social media sites are very important for finding information about news and current events, according to a new report from Scarborough Research. Mobile plays a significant role with this generation: 61% of millennials own smartphones. The November 2012 Scarborough Research report, “ OMG!

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One-Third of Consumers Are Visiting Top Digital Retail Sites Via Mobile Exclusively

The Realtime Report

New research from comScore’s Data Mine reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retail brands exclusively via mobile as of September 2013. How many retail apps are on your mobile phone? The solution?

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Social Networking Stats: Facebook Is Top Mobile App, #RLTM Scoreboard

The Realtime Report

Facebook Is Most Popular Mobile App [Survey]. Which app do you use most frequently on your mobile phone? A new survey from research firm Consumer Intelligence Research Partners reveals that Facebook dominates mobile apps, and is currently used four times more frequently than runner-up Twitter.

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US Mobile Ad Spending Will Top $4 Billion in 2012

The Realtime Report

Mobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates. And new research by Millennial Media reveals that certain industries have seen tremendous growth (more than 400% year-over-year) in mobile advertising. Where were these mobile ads leading viewers?

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66% of Western Europeans Will Access the Web Via Mobile Phone By 2017

The Realtime Report

In 2014, just under half (48%) of Western Europeans will access the internet via mobile phone (at least once per month), according to new research from eMarketer. Norway is currently well in the lead, with 57% of the population using mobile phones to access the web in 2013. By 2017 that number will rise to 66%.

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