Sherrilynne Starkie

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Top five: audio and video social media innovation

Sherrilynne Starkie

This week’s Top Five social media ‘must know’ news stories includes new Facebook search ads, Instagram’s audio messages, Google’s For You tab, YouTube’s Stories and news from Pew Internet Research on media consumption habits. This is according to a new Pew Research Center survey. — SS.

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Big data: seeing the forest and the trees

Sherrilynne Starkie

And, Street Bump is a mobile application that lets people improve their own neighbourhoods. It’s a service that helps brands engage directly with people in emerging markets via mobile phones. Jana uses airtime rewards as currency and conducts consumer research, product promotions and consumer loyalty campaigns.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Everything is being driven by mobile. Our campaign research indicated that Facebook and Twitter were the best channels to promote the apartments. The number of minutes each of us spends each day online up one 119 per cent since 2011. This upward trend is being driven by the adoption of smartphones.

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Foundations for integrated digital marketing

Sherrilynne Starkie

If you already have a website, make sure that it’s mobile responsive and has necessary security certificates. To get ready to launch paid media campaigns start with doing keyword research. Also research opportunities to place advertorials on websites used by your target audiences. Or you can get one built especially for you.

Marketing 284
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Native advertising is here to stay

Sherrilynne Starkie

University of San Francisco research shows that people don’t remember seeing the words ‘sponsored by’ on articles and updates. We believe native ads are quickly becoming the de facto ad format on mobile and increasingly moving into desktop,” said lead analyst Doug Anmuth in J.P.

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Make the case for video content

Sherrilynne Starkie

Were you aware that 96 per cent of people who watch a video on mobile tend to share videos with others? According to YouTube’s blog, “Consumers are moving faster, jumping from channel to channel, and researching more often in unexpected ways. ” Video Marketing Statistics.

Video 307
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Top Five: YouTube has more users than Facebook

Sherrilynne Starkie

The Pew Research Centre's recent study looks at social network platforms' user demographics for 2018. How to brand mobile Facebook Live video streams. Marketers can easily add a logo and a call to action to mobile Facebook Live broadcasts. All you need is a mobile phone, a tripod and some free apps. Follow List.

YouTube 67