Study Shows Marketers Plan to Spend More on Social Media Programs
Harp Interactive
AUGUST 26, 2010
75% of the marketers surveyed are targeting the “always-on&# consumer, described as “hyper-connected&# because of their frequency of engagement with the Internet and mobile devices. Emerging platforms in which marketers are planning to increase investment include: Mobile apps (i.e. Google) – 89% using. Methodology.
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