Direct Marketing Observations

NOVEMBER 23, 2010

10 years ago seems so 10 years ago in the world of search, social and mobile. We use it for online transactions, travel decisions, job searches, purchases, research, and a dozen other activities. In the world of mobile, the evolution has been nothing short of dramatic. Now the mobile device is an extension of our desktop.

Mobile 177

Mobile MySpace SMS Yahoo 177

Direct Marketing Observations

MARCH 19, 2012

Some recent Accenture research reveals that retailers can respond with mobile capabilities designed to create value for both customers and themselves if they understand who is shopping in their stores, how they shop, and how mobile influences their shopping behaviors. That’s a good decision. Need the data to prove it?

comScore 166

comScore Microblogging Posterous Marketing 166

Direct Marketing Observations

APRIL 7, 2011

Now we might easily attribute that to the rise of social and particularly to Facebook possibly, but what the research revealed was that Facebook was gaining tremendous popularity as a destination to connect with brands online, and is increasingly chosen over the websites of certain companies. But I do want to possibly buy your product.

Brands 166

Brands Retail Mobile Sites 166

Direct Marketing Observations

MAY 13, 2022

According to Statista, US residents spend an average of 323 minutes per week watching video content – on mobile phones alone! They also use both for research, which can then drive consideration, which in turn can drive a commerce-type activity, eventually. Rubber, meet the road.

B2B 112

B2B Social Media Conversation Platform 112

Direct Marketing Observations

APRIL 19, 2010

This graphic by Forrester Research, refers to the types of people that hang out in communities and what they do in those communities. They can use a mobile device. Before we dig into the what to do, let’s review something real quick that may help you to understand the landscape a little bit. Share images on Flickr. Share music.

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

OCTOBER 6, 2014

First I want to quote a paragraph from the abstract of a 2011 paper by danah boyd , a renowned expert on teen culture and social media at Microsoft Research. Education education high school mobile communications social media' The paper is titled, The Drama! Teen Conflict, Gossip, and Bullying in Networked Publics.

Back channel 228

Back channel Social Media Class Education 228