Visually SM

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Five questions your marketing team should be asking about location-based technology

Visually SM

TechTarget defines location-based marketing as a “strategy that uses a mobile device’s location to alert the device’s owner about an offering from a near-by business.” Second, location-based marketing can be perceived as pushing the envelope when it comes to consumer privacy.

Team 124
article thumbnail

Five questions your marketing team should be asking about location-based technology

Visually SM

TechTarget defines location-based marketing as a “strategy that uses a mobile device’s location to alert the device’s owner about an offering from a near-by business.” Second, location-based marketing can be perceived as pushing the envelope when it comes to consumer privacy.

Team 100