Sherrilynne Starkie

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Is Facebook advertising worth it?

Sherrilynne Starkie

Facebook ads are radically different from mainstream media and other digital platform ads. And they do this across multiple platforms and devices using their Facebook profile as the unifier. Mobile App Custom Audience takes the same approach using SDK, Facebook’s software development kit to track an app user’s journey.

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Why brands need to rethink Facebook

Sherrilynne Starkie

billion daily users, so for most brands, no matter how frustrated they are, walking away from the platform is not an option. Lastly, become mobile-centric. More than 95 per cent of Facebook users have a mobile app. Vertical screens, video and text lengths, captions are all important considerations for mobile.

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Top Five: New social media ‘stories’ features

Sherrilynne Starkie

YouTube Stories are like the Stories formats on Snapchat, Instagram, and other social media platforms. Stories continue to grow in importance for audience engagement across social media platforms. Facebook stories are getting more useful for marketers. — SS. How to use YouTube stories. — SS.

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Top Five: Facebook ads are getting smarter

Sherrilynne Starkie

The integration is available to both mobile and desktop devices for the application Pages Manager. This will reduce visibility for most brands and Facebook could take this new approach with Stories on its other platforms. – In the upcoming weeks, Facebook is allowing pages to participate in groups. Subscribe by clicking here. .

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Top five: audio and video social media innovation

Sherrilynne Starkie

YouTube Stories last for seven days on the mobile app, they will appear for both subscribers and non-subscribers, and they’ll show up in YouTube’s “Up Next” sidebar beside a video. Instead, the majority of adults who prefer to watch the news, opt for television as their primary news platform. — SS. via GIPHY.

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Top Five: Bohemian Rhapsody trailer video goes viral

Sherrilynne Starkie

Google was fined $5 billion by the European Union and ordered to change the way it puts search and web browser apps on Android mobile devices. The idea is to increase confidence in the platform’s follower counts and trust in the social network overall. With no further adieu here’s this week’s top 5! And finally: 5.

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Foundations for integrated digital marketing

Sherrilynne Starkie

There are literally thousands of marketing platforms, apps, channels, networks and formats. If you already have a website, make sure that it’s mobile responsive and has necessary security certificates. Mailchimp and Constant Contact are two popular email marketing platforms with free and low-cost options.

Marketing 284