Buzz Marketing for Technology

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3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

Posted in Customer Experience Mobile. It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. Either way, mobile will be instrumental in expanding brands’ reach and connecting them to new and existing audiences in a different way.

Mobile 225
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5 Reasons Your Mobile Strategy Isn’t Working

Buzz Marketing for Technology

Whether you completely neglected to build a website for your mobile platform or there’s a lacking call to action, there are common mobile faux pas than can result in lost loyalty, brand following and even support.

Mobile 100
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Could AT&T kill the iPhone Brand?

Buzz Marketing for Technology

As a result, the sales of the Google Android OS-based smartphones have surpassed the sales of the Microsoft Windows Mobile-based handsets around the world. My advice to Google and the brand group at Android is this – stop advertising the phone and start creating exclusive apps that only are available on the Android platform.

iPhone 218
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The Social-Shake-Up: A New Breed of Marketer is Coming

Buzz Marketing for Technology

To fully reap the benefits marketing must officially take ownership of its technology platforms and strategies. Well today’s marketers are growing up digital – they create aps, they place Facebook ads, they run some mobile ads and design augmented reality games – all before lunch! But we’ve clearly reached a tipping point.

Marketing 258
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Using Hashtags as Strategic Objects

Buzz Marketing for Technology

At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+. Other companies are also creating new ways to leverage this supercharged special character.

Hashtag 269
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What Moneyball Teaches Digital Marketers About Winning

Buzz Marketing for Technology

As brands adapt to keep pace with the changes brought on by today’s demand economy, the budgets and line items need to demonstrate the same agility in order to stay in sync with consumer trends in our growing social and mobile world. When everyone’s way isn’t working for you, find your own path.

Marketing 225
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Chatbots: The future of conversational commerce and marketing

Buzz Marketing for Technology

Recently, I had the pleasure of speaking with Christian Brucculeri, the CEO at mobile messaging company Snaps, a developer of chatbots and other marketing technology products for companies. Brucculeri said Snaps is developing chatbots that function on a variety of existing platforms.