Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

Social Media Strategies Summit

SEPTEMBER 25, 2019

By 2021, it is expected that 50% of enterprise companies will spend more on bots and chatbot creation than they will on traditional mobile app development. Artificial intelligence makes it possible for chatbots to “learn” how to respond to customer requests by discovering patterns in the data. Photo Credit: Social Media Today.

Examples 185

Examples Real Estate Hotels Marketing 185

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Here are five examples of how brands transformed their brand strategy using NLP-driven insights from social listening data.

Process 108

Process Sentiment Analysis Applications 108

Socialmedia.biz

JUNE 23, 2018

Technology and the internet are supposed to be bringing us closer together and almost every social media site pushes that concept as a reason for using these free services. New studies indicate that people are feeling lonelier than ever before and social media may be the cause. Social Media May Be the Cause After All.

Social Media 67

Social Media Notification Study Skills 67

Buffer Social

OCTOBER 17, 2017

Posts with unusual engagement patterns (a like-baiting signal). Here’s a summary of all the changes that are relevant to social media marketers, in reverse-chronological order. August 2, 2017: Posts with links that load slowly on mobile will be shown less in the News Feed. Text-only status updates from Pages.

List 190

List Facebook News Feed 190

Convince & Convert

JULY 28, 2010

When you find a pattern, create content to address it. This is the strategy of creating a Social FAQ. Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Have them document EVERY question they receive. Ask your customers directly.

Social Media 148

Social Media Strategy Consultant B2B 148

Pixlee

JANUARY 4, 2021

In a 2020 Edleman survey , 22,000+ respondents in 11 markets indicated that “brand trust is more vital than reputation, performance or even how well a brand treats its customers.” Before 2020, the focus was overwhelmingly on the on-the-go consumer with mobile being the predominant virtual medium.

Marketing 53

Marketing Sentiment Loyalty Meeting 53

Keyhole.co

NOVEMBER 29, 2023

The only time they watch mobile is in the morning before leaving for school and after returning from school in the evening. After surveying 1200+ marketers, Hubspot says this: 6-9 p.m. Content-Type and Engagement Pattern The niche or type of your content plays a predominant role in determining the best YouTube posting time.

YouTube 59

YouTube Analytics Engagement Analysis 59

Buffer Social

NOVEMBER 7, 2017

At Buffer, we’re big fans of using data and research to guide our social media strategy. So when it came to finding the best Instagram strategy, I turned to social media studies. Here are some highlights from Pew Research Center’s study on social media use in the U.S.: Which posts did better?

Study 111

Study Instagram Hashtag Research 111

Social Media Strategery

MARCH 22, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Social media is bridging the gap between health and healthcare. – 80% of adults in the US have mobile phones, and some countries are already piloting government-provided phones for health reasons.

Crowdsourcing 73

Crowdsourcing Education Gov 2.0 Social Media 73

Keyhole.co

DECEMBER 11, 2023

Engagement rates have become the yardstick of success for email and social media campaigns. To truly understand the art of maximizing engagement, we’re going to dive into the core elements that make email and social media campaigns shine. A study by Litmus found that 46% of email opens occur on mobile devices.

Campaign 52

Campaign Social Media Engagement How To 52

Convince & Convert

MARCH 8, 2012

This is Episode 6 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. I can’t do social media.” The RSS feed is: [link].

Company 120

Company Instagram B2B Survey 120

Sprout Social

JUNE 26, 2023

It is a holistic strategy that integrates every customer touchpoint, whether email, social media, or in-person, to provide the best customer experience. Simply put, customer touchpoints are every interaction that a customer has with a brand through a website, social media, or physical stores. Actively engage with them.

Loyalty 121

Loyalty Retail Data Strategy 121

Buffer Social

OCTOBER 16, 2023

Get the need-to-know highlights from the social media industry that happened the week of October 9-13. 'Posts-Only' Feature Test The 'posts-only' feature under testing emphasizes community engagement by focusing on community notes feed within the mobile app.

News 75

News Social Media LinkedIn Avatar 75

Hootsuite

JULY 15, 2020

You’ll understand their goals, pain points, and buying patterns. Compile data on your existing customers and social audience. spending power and patterns. Gather this information from: Social media analytics , especially Facebook Audience Insights. You can give them a face using stock photography. Challenges.

Template 145

Template Templates How To Tourism 145

Hootsuite

SEPTEMBER 14, 2020

Recommended reading : Can I Use This Photo on Social Media? Flickr is a photo-sharing social network for both professional and amateur photographers. Adobe Spark Post is a part of Adobe Spark—an ultimate, integrated web and mobile solution for creating and sharing visual stories. Similar alternatives : Pexel , Pixabay.

Tools 144

Tools HootSuite Facebook Flickr 144

BeingOptimist

DECEMBER 16, 2022

The model is then able to make predictions on new, unseen examples based on the patterns it learned in the training data. Unsupervised learning: This involves training a machine learning model on an unlabeled dataset, where the model must find patterns and relationships in the data without guidance. Identify patterns and tendencies.

Patterns 52

Patterns Marketing Training Applications 52

Buzz Marketing for Technology

OCTOBER 4, 2008

If you see social media as primarily a more simple and efficient way for the usual experts to be able to share their opinions and content, then youre missing the point of the revolution. One of the big questions Im frequently asked about using social media is whether or not the tools "work." But Do They Work?

Project 265

Project Web 2.0 Module Wiki 265

Sprout Social

JULY 6, 2022

That’s why knowing the best times to post on Facebook can be a huge benefit to your social media content strategy. How to find your own best times to post on social media. Facebook continues to show opportunities in conducting a multi-location or international social media strategy for brands. Healthcare.

Tourism 113

Tourism Facebook Travel Education 113

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How effective is social media in comparison to other digital marketing channels?

Statistics 50

Statistics Social Media B2B Hubspot 50

ProBlogger

MARCH 15, 2016

According to a survey of 1000 people by UK internet security firm SecurEnvoy, two-thirds of people are afflicted by “ nomophobia ” – the mortal fear of having no mobile phone. The trend: Internet access via mobile has overtaken PCs. But it seems we have a new contender. Mobilise . Get Appy . Stalk like a tiger .

Social Media 34

Social Media comScore Mobile Small Business 34

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. How widespread, really, is the use of social media for marketing? How widespread, really, is the use of social media for marketing? How are marketers measuring social media success?

Statistics 190

Statistics Research Social Media B2B 190

Koka Sexton

MAY 26, 2019

You can create a lookalike audience based on your Facebook pixel data, mobile app data, or even an existing customer database (which you can upload in csv or xlsx format). A Shareablee survey found 22% of people aged 18-24 made a large purchase after seeing an influencer endorse a product. Image by Marketing Charts.

Strategy 63

Strategy Loyalty Influencer ROI 63

ProBlogger

JULY 9, 2020

Is there a pattern that might help you pinpoint what’s causing them? At one point we noticed our mobile traffic on both Digital Photography School and ProBlogger dropping, which was a wake-up call for us to optimize the design of both sites so they’d work better on mobile devices. Is it mobile responsive? (If

Review 46

Review Blogger Trends Mobile 46

Webbiquity SMM

APRIL 23, 2013

5 Ways to Clone Great Social Media Content by SteamFeed. ” Content Marketing in 6 Steps by Social Media Today. Research: B2B Buyers Want Content by Social Marketing Forum. J-P De Clerck summarizes findings from Base One’s Buyersphere Survey regarding the content needs of business buyers.

Tips 223

Tips Content Marketing B2B 223

ProBlogger

JUNE 24, 2021

Is there a pattern that might help you pinpoint what’s causing them? At one point we noticed our mobile traffic on both Digital Photography School and ProBlogger dropping, which was a wake-up call for us to optimize the design of both sites so they’d work better on mobile devices. Is it mobile responsive? (If

Review 26

Review Blogger Course Communities 26

Convince & Convert

FEBRUARY 16, 2012

This is Episode 3 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Justin Levy , the head of social media for Citrix Online. Social Pros Transcript For Your Reading Enjoyment. Next week’s guest is Lauren Fernandez from Landry’s Restaurants.

Sharepoint 115

Sharepoint Meeting Social Media Team 115

agora pulse

MARCH 19, 2020

Companies have been panic-buying laptops and mobile phones—but then what else is needed? In this article, I’m sharing the work from home tools we love at my agency Contentworks Agency in addition to some great ones from the Agorapulse team for working with your your team, managing your social, and navigating through your workday.

Tools 189

Tools Project Meeting Team 189

Buffer Social

MARCH 16, 2017

A survey by Strata in 2016 found that 63 percent of US ad agency professionals planned to use Instagram ads for their clients. This is a huge jump from the 34 percent in the year before (when Instagram ads were not yet available to everyone), making Instagram ads one of the most popular social media advertising choice.

Instagram 111

Instagram Advertising URL FAQ 111

Razor Social

JANUARY 26, 2017

Social Media. The successful people on social media build relationships and add value. The key to social media success is consistency, but achieving it is incredibly time-consuming. Use a social media management tool. Optimize your website content for sharing on social media.

Tools 40

Tools Tips Marketing WordPress 40

Convince & Convert

DECEMBER 30, 2015

We recently tried this technique at CoSchedule, scrutinizing the best times to post on social media. Infographics are awesome for showing data in a visual way to take a relatively dry topic (text-wise) and add some vibrance to it, like this infographic example of the best times to post on social media. Data Visuals.

Diagrams 60

Diagrams Posterous Template Templates 60

Convince & Convert

SEPTEMBER 15, 2015

We recently tried this technique at CoSchedule, scrutinizing the best times to post on social media. Infographics are awesome for showing data in a visual way to take a relatively dry topic (text-wise) and add some vibrance to it, like this infographic example of the best times to post on social media. Data Visuals.

Types 60

Types Content Diagrams Posterous 60