Devumi

APRIL 24, 2015

Digital marketing trends you can’t ignore 1: Mobile, mobile, mobile It has always been location, location, location – but that location is now mobile. With #Mobilegeddon now past, you could have seen a change in your website’s ranking on mobile devices. Lord knows I’m sitting here 10 hours a day.

Trends 60

Trends Marketing Mobile Paid Search 60

Firebelly

JUNE 11, 2010

Twitter to Change Links and How They Are Displayed By Ben Parr In an effort to bypass the obscurity of shortened links and to prevent malware and phishing attacks, Twitter has begun the rollout of t.co, its official URL shortener, along with some major changes to how the microblogging platform handles links.

Social Media 100

Social Media News Paid Search Microblogging 100

Techipedia: Tamar Weinberg

MARCH 20, 2012

For others, like paid search, manual optimizations require the consistent collection of data. Making sure that you or a team member can serve as a constantly available person to answer questions quickly and represent your goals to the paid marketing team is crucial at getting the most out of your money.

Advertising 172

Advertising Questions CPA ROI 172

Firebelly

JANUARY 13, 2010

People log on to Facebook to interact with their friends and brands, NOT to be bombarded with with your conversations on another platform that dont apply to them. You made a brilliant observation in recognizing the fact that each social media platform has its own distinct lexicon. I'm glad you like rants though. ;) I think I do to!

Syndication 101

Syndication MySpace Paid Search Social Media 101

Keyhole.co

MAY 18, 2023

With newer social media platforms emerging, netizens have too many hot leisure destinations. 70% of netizens are active on at least one Meta platform. hours each month on the platform. There’s an 80% increase in users’ time watching videos on the platform. 57% of seekers are on the platform for job hunting.

Statistics 59

Statistics Social Media B2B YouTube 59

Little Web Giants

NOVEMBER 4, 2014

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. Third-party developers can use the Facebook SDK (available for iOS, Android, JavaScript and PHP) to develop custom apps on the Facebook Platform. Mobile Device User.

Social Media 47

Social Media Facebook Marketing CPM 47

Little Web Giants

NOVEMBER 4, 2014

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. Third-party developers can use the Facebook SDK (available for iOS, Android, JavaScript and PHP) to develop custom apps on the Facebook Platform. Mobile Device User.

Social Media 28

Social Media Facebook Marketing CPM 28

Oktopost

JULY 27, 2021

Savvy B2B marketers, who know where that research begins – search engines – can capitalize on this by using Search Marketing tactics. . Search marketing allows a business to capture valuable leads from buyers researching a purchase. An effective B2B Search Marketing strategy leverages both SEO and SEM (via PPC).

B2B 118

B2B Marketing SEO Engineering 118

The Realtime Report

DECEMBER 18, 2018

Over the past few years, many brands have fallen into the habit of using social networks primarily as distribution platforms for content and advertising. Some 58% of consumers say they have already used voice search to find a local business and it is predicted that half of all searches may be conducted via voice by 2020.

Marketing 89

Marketing Metrics Privacy Mobile 89

Social Media Marketing

JULY 10, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Storify Flipboard Press Release 167

Webbiquity SMM

MAY 23, 2017

Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Make it interesting: Mobile gaming. The mobile game app is the perfect example of an idea that is just as educational as it is entertaining.

B2B 198

B2B Strategy Marketing Microsoft 198

Webbiquity SMM

FEBRUARY 10, 2015

01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing. Consumer marketing is about mobile, B2B is about content. Asked what their organization’s “single most exciting opportunity” was for 2014, 22% of consumer marketers cited mobile, while just 10% of B2B marketers concurred.

Statistics 50

Statistics Social Media B2B Hubspot 50

Razor Social

MARCH 16, 2017

A/B testing, page level targeting, mobile-specific popups, and analytics that show you how well your forms are performing. It comes with a library of nicely designed form templates to get you started, and the forms you build will work equally well on desktop and mobile. It’s feature-rich, yet pretty easy to use.

Conversation 98

Conversation Tools Template Templates 98

Webbiquity SMM

JANUARY 17, 2011

Which social media platforms are most effective at influencing buyer behavior? Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. 80% of Twitter use is on mobile devices. blogs and mobile marketing—52%) and SEO (51%). 40 percent of U.S.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

JANUARY 19, 2011

How to use search to shield your brand from negativity by iMedia Connection. Eric Papczun delves into three key components of online reputation management: SEO (long-term promotion of content in search), paid search (SEM—addresses immediate needs), and social media (message distribution and brand engagement).

Tips 179

Tips Press Release Reputation B2B 179

Convince & Convert

MAY 10, 2012

And I was so mobilized by this, I wrote a post on Saturday and used it to ignore my in-laws, which is probably a bad call long term. So traffic from Pinterest may not have the same value as traffic from LinkedIn or paid search or organic search. It’s like the boy who cried mobile. He used to be at Whitehorse.

Hubspot 114

Hubspot Mobile Analytics Google 114

Convince & Convert

AUGUST 3, 2015

WordStream publishes a range of content related to content marketing, mobile advertising, sales, and affiliate marketing. This blog is one of the best places to read thought leadership around search marketing. You invest a lot of time into your paid search campaigns, but how much is spent on refreshing your ad copy? ”.

Adwords 60

Adwords CPC Marketing Retail 60

Webbiquity SMM

DECEMBER 19, 2017

It’s popular, easy to consume, mobile friendly, and with Facebook and now even LinkedIn pushing it, video (five votes) will continue to play an expanding role in B2B content marketing. But the evolving capabilities of existing platforms and continuing emergence of new tools keep this space interesting and dynamic.

B2B 293

B2B Trends Analysis Marketing 293

Razor Social

DECEMBER 21, 2016

SalesManago is an automation platform we have recently tested out, and this is the one to watch! Other useful features include sentiment monitoring and trending topics analytics, mobile app analytics, event tracking, and much more. However, the main Talkwalker platform is extremely comprehensive and the pricing starts at $500.

Tools 40

Tools BuzzStream Marketing Template 40

Webbiquity SMM

FEBRUARY 7, 2012

Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. Les Luchter looks at research showing that 10% of all website visits to the top 1,000 web properties come from social sharing, half as much as from search. ” And 37% of buyers have consumed b2b content using a mobile device. StumbleUpon Stats.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

NOVEMBER 12, 2013

Which emerging platforms are essential (or even worth investigating)? How do marketers separate hype from reality in mobile? 97% of all consumers search for local businesses online. Twitter is the most popular platform in b2b, with 85% of marketers saying they use this. Search AND social rule. B2C companies?

Statistics 226

Statistics Social Media B2B Journal 226

Convince & Convert

FEBRUARY 23, 2012

Think about how many Google searches there are, how many pages deep there are. It’s on the go, it’s on mobile devices, and people typically aren’t scrolling through pages and pages of search results. We do have a few avenues that we’re looking at to where we don’t just jump on a platform.

Social Media 118

Social Media Adwords B2B Training 118

Convince & Convert

AUGUST 19, 2016

That’s I think, a more likely approach than just saying, “Here’s this awesome platform for X, Y, Z,” because there are so many out there. My last count, there were 125 known established marketing automation platforms. I mean, just marketing automation. Kate: All right. Anthony: All right. I like that stuff.

Engagement 60

Engagement Questions Organization Process 60

Kikolani

NOVEMBER 29, 2010

Her blog, She Geeks , covers education, mobile, social media, web, and technology. Her latest posts include Are You Archiving Social Media , Questions About Social Media Monitoring & Measurement Platforms , and How Private Are You. Her blog, A Digital Girl , covers social strategy, Twitter, technology, mobile, and more.

Blogger 168

Blogger SEO Consultant WordPress 168

Convince & Convert

JUNE 12, 2013

Content marketers should develop a plan to promote their content in a unique, platform-native way across all of these assets. Most direct marketing advertisement methods (paid search, etc.) Email lists – of both customers and non-customers. A more static website or series of microsites. deliver poor ROIs for content advertising.

BuzzStream 150

BuzzStream Content Metadata Reddit 150

Techipedia: Tamar Weinberg

JANUARY 5, 2012

A Kick Ass Guide to Growing Your Website Traffic Online : From platform to linking strategy, this guide covers everything needed to build a site that is networked enough for some good traffic. PPC Marketing & Paid Search. Mobile Marketing: Is my web presence optimized for mobile devices? Always remember that.

Marketing 264

Marketing SEO Case Study Small Business 264

Webbiquity SMM

AUGUST 5, 2013

Furthermore–75% of social media users “object to major companies and platforms using their personal information for commercial purposes.” 500 companies use at least one major social media platform. “This low number is a surprise since blogs drive social media, content marketing and search.”

Statistics 214

Statistics Social Media B2B SEO 214

Webbiquity SMM

AUGUST 18, 2012

70% of marketers plan to increase the number of different social platforms they use in 2012. Paid search leads average a 7% rate, while outbound marketing leads (e.g., 55% access Twitter via a mobile device. Mobile Marketing. billion people now own mobile phones. eMarketer ). User Experience. Econsultancy ).

Statistics 204

Statistics Social Media B2B Marketing 204

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Local/Mobile Search. How to Maximize Your Click-Through Rate and Add More Control to Your Landing Pages Using Ad Sitelinks (Redfly Marketing): This is a combination of paid search and landing page optimization, where you can create ad sitelinks and then choose the landing pages that appear to the user. SEO: Strategy.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

AUGUST 18, 2012

70% of marketers plan to increase the number of different social platforms they use in 2012. Paid search leads average a 7% rate, while outbound marketing leads (e.g., 55% access Twitter via a mobile device. Mobile Marketing. billion people now own mobile phones. eMarketer ). User Experience. Econsultancy ).

Statistics 198

Statistics Social Media B2B Marketing 198

Sprout Social

NOVEMBER 8, 2016

Facebook can be completely ignored by social media marketers or deemed “too hard of a platform” to see results. Facebook CEO Mark Zuckerberg has publicly stated that video will be the most consumed content on the platform in the future. What’s important is understanding your audience’s needs and how you plan to address them.

Facebook 108

Facebook Feed Feedly Social Media 108

Webbiquity SMM

SEPTEMBER 8, 2010

The key takeaway — companies can’t put all of their marketing eggs in one basket, but need to balance budgets across several areas including email, social media, organic SEO, paid search and offline campaigns. Also, nearly half (45%) of all mobile phone owners send text messages on a daily basis. While 28% of U.S.

Research 191

Research Social Media B2B Statistics 191

Convince & Convert

APRIL 22, 2016

Jay: So you were saying more than Facebook ads, more than paid search, more than Twitter, more than blogposts, the signature file campaigns from their employees generated more registrations for this event than anything else. ” So let’s say you’ve got 200 employees, how do you get them on the platform?

Campaign 60

Campaign Groups Groups Analytics 60

Writtent Blog

JULY 16, 2013

One of the most compelling reasons to blog is being able to capture interest from the 89% of consumers who begin their search for branded solutions on a major search engine: Image credit: HubSpot. The meteoric rise of mobile technology means that consumers are always reading content. Blogging “Sharpens Your Sword”. That’s Why.

Sysomos 88

Sysomos Hubspot SEO ROI 88

Webbiquity SMM

NOVEMBER 28, 2011

Paid search ads, however, still outperform both. Almost one-third of all Facebook posts are created from mobile devices. • ” One other interesting finding: “60% of content shared on social platforms includes a link to an external site.” Is a Blog Still Important in 2011? And much more. .”

Statistics 219

Statistics Research Social Media B2B 219