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This Week in Social Media – 8/7/2013

Social Media Marketing

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. million a day.

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How to Maintain Your Brand’s Authentic Voice

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. via Wired.

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2012 Social Marketing & New Media Predictions [White Paper]

Mindjumpers

These predictions have been compiled and released in form of a white paper called “2012 Social Marketing and New Media Predictions” The report covers some predictions about new approaches to marketing, new ways of organizing resources, and flexible, scalable technology to get customers’ attention and ensure their engagement.

Nielsen 180
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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. You can create a content library where you add blog posts, job listings, white papers, press releases, etc. This sentiment can help promote a sense of cohesive culture and increase performance.

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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. You can create a content library where you add blog posts, job listings, white papers, press releases, etc. This sentiment can help promote a sense of cohesive culture and increase performance.

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B2B Employee Advocacy Best Practices

Oktopost

A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know. Mobile App. On average, employees share 3X more content on mobile – because they can do it on their own terms, from any location and at any hour.

B2B 144
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This Week in Social Media - 3/26/2013

Social Media Marketing

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.