Twist Image

JUNE 12, 2012

This brand's Facebook page isn't doing much to leverage the power of the social graph or use Facebook's functionality to extend the brand narrative in a unique way. It became a more prescient concept when MySpace collapsed as Facebook began to gain its momentum. MySpace did. mobile platform. online social network.

MySpace 105

MySpace Social Graph Mobile YouTube 105

Convince & Convert

OCTOBER 23, 2013

This is an important and bold move (the technology not the robe), because as you are probably aware, SnapChat formerly was set up so that all content shared on the social network expired – forever – 10 seconds after it was initially retrieved. It’s like GONE gone? In 10 seconds?”

Facebook 139

Facebook Social Networking Social Graph MySpace 139

Firebelly

JANUARY 29, 2010

Friendsourcing: Search Gone Social By Eric Swayne What brands say and do in social media has an increasingly direct effect on how they will appear in search engines, both in search results position and in description. Have a great weekend everyone!

Marketing 100

Marketing Feed Reader Paid Search SMS 100

The Way of the Web

JUNE 30, 2010

5 million activations a month, a focus on mobile first (as said by Eric Schmidt), and working across mobiles and the merging tablet market (in terms of tablets now getting mainstream coverage and adoption post iPad). With Google Me and the rumoured Google Music, perhaps picking up ex-Myspace users is a better first step.

Google 32

Google Adsense MySpace Social Graph 32

Convince & Convert

SEPTEMBER 8, 2010

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). MySpace used to be Janet, and now it’s LaToya – at best. MySpace used to be Janet, and now it’s LaToya – at best. But back to MySpace.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. online population access the Internet from a mobile device. Mobile device usage indicates potential influencer status.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? But there is going to be an explosion of other smart agents.

Social CRM 133

Social CRM Influencer Klout Social Media 133