Small Business Mavericks

SEPTEMBER 17, 2012

This week we’re talking about mobile marketing. First, what is mobile marketing? In a word, mobile marketing is any marketing that involves interactive marketing through mobile devices such as cell phones, PDAs, Bluetooth devices, tablets, and other connected handheld devices. Mobile web marketing.

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Mobile SMS Marketing Small Business 93

Small Business Mavericks

JUNE 26, 2014

5 Local Mobile SEO Tips. Make your website mobile-friendly. Local Internet Marketing factors that affect local search mobile marketing' Tara Banda makes some good points in the article SEO In The City: Tips Inspired by the City That Never Sleeps. Make it really obvious who you are and what you do.

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Mobile Directory Marketing SEO 96

Small Business Mavericks

JUNE 16, 2014

As mobile devices get easier to use, a lot more of us are expecting a level of responsiveness that was unheard of ten years ago. With the increase in mobile marketing comes a pretty steep learning curve for a lot of businesses. With the increase in mobile marketing comes a pretty steep learning curve for a lot of businesses.

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Mobile Marketing Training Social Media 102

Small Business Mavericks

SEPTEMBER 21, 2012

Mobile phones and other handheld devices have made social media more accessible to more people more often. And in many cases you can monitor your e-mail with your mobile phone as well, which means you can respond more quickly to customer service requests, sales opportunities, and other transactions that typically take place on social media.

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Mobile Social Media Smart Phone Upcoming 107

Small Business Mavericks

JANUARY 21, 2015

Chris Crum recently shared what not to do in mobile email marketing on WebProNews. This is important, because mobile is how many of us read our emails and respond to them. If you are going to use email marketing, and I hope you are, it’s a very good idea to make sure your emails are mobile-friendly along with your website.

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Mobile Marketing Embedding Small Business 70

Small Business Mavericks

JUNE 14, 2011

Amidst all the hype with social media, there’s a growing trend that sometimes gets lost in the shuffle: Mobile marketing. Before starting my own company in 2006, I worked for 16 years in the wireless industry for AT&T Wireless and Cingular, so I’ve watched mobile develop over the years with more than a casual passers-by interest.

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Mobile Strategy Wireless Marketing 107

Small Business Mavericks

MARCH 27, 2015

We’ve all seen how the relentless march to mobile is changing the way we do business. People are using mobile devices to search for what they want, whether it’s information to win an argument or running shoes to train for a local marathon. After that, the miles they ran may have been boasted about on social media.

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Mobile Sites Small Business Google 70

Small Business Mavericks

JANUARY 7, 2012

It needs to be because more people today are using their phones to access the Internet and you will be left in the dust as far as users to your site go if you are not mobile web ready. Your first step is to see if your site is mobile ready. As you can see, it’s quite simple to make your site mobile ready.

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Mobile Smart Phone iPhone Sites 79

Small Business Mavericks

NOVEMBER 12, 2012

That’s why you are seeing a surge and a merge in the social and the mobile app spaces. Social commerce is one area where mobile apps and social media are merging for the benefit of the customer. There’s one service called Armadealo that allows small businesses to offer location-based coupons for mobile customers.

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Mobile Foursquare Small Business Discount 98

Small Business Mavericks

MAY 11, 2011

mLearning and mobile job support are not universal remedies, nor do they simply replace instructor-led training or other computer-based training programs. How do you know if your particular learning or performance need lends itself to a mobile solution? read more

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Mobile Training 70

Small Business Mavericks

NOVEMBER 2, 2012

You know how I feel about mobile marketing. This is just more evidence that mobile marketing is coming into its own. There are a lot of ways to market your business to the growing mobile market. Mobile marketing , particularly is changing, and becoming all the more important, especially if you own a local business.

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Marketing Foursquare Mobile SEO 168

Small Business Mavericks

SEPTEMBER 23, 2014

In Study: Consumers Increasingly Turn To Mobile & Varied Media Combinations In Last Mile , Wesley Young has 5 key takeaways: Since consumers are increasing their use of mobile devices in the last mile, plan on investing in mobile strategies. The Value of Responsive Web Design.

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Strategy Marketing Mobile Study 107

Small Business Mavericks

DECEMBER 8, 2014

This auction is for licenses being used for fixed or mobile wireless services. What Does Mobile Do To Your Marketing Plan? Whenever you are using your mobile device, you are using some part of that wireless “highway” and are affected by the traffic on it. Why Do I Think Mobile Marketing Is Going To Explode?

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Wireless Marketing Mobile Directory 98

Small Business Mavericks

DECEMBER 4, 2014

Here’s what she says happened last weekend: People started shopping on Thanksgiving Day and most of us used mobile devices. Instead of jostling shoulders with that crowd of fishermen-marketers right at the edge of the water, it looks like the effective strategies are more remote, in the form of targeted e-mails and mobile marketing.

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Mobile Banking Overview Small Business 98

Small Business Mavericks

JULY 2, 2011

They are becoming more and more popular and present themselves as an awesome way for businesses on the go to take advantage of mobile marketing. I certainly don’t think mobile marketing is going anywhere. I think, at least, for the near future, you can bet on smartphones to be influential in the mobile marketing arena.

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Marketing Mobile Small Business iPhone 161

Small Business Mavericks

DECEMBER 11, 2013

Mobile traffic is relevant – Mobile engagement is not going away. Mobile traffic is growing, and if you don’t have a responsive website in 2014, then you are way behind the online marketing curve. You should be tracking your mobile traffic and increasing your engagement with mobile users.

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Analytics Mobile Statistics Cost 98

Small Business Mavericks

FEBRUARY 9, 2015

Recently, Jennifer Slegg of the SEM Post wrote about Google continuing to send more warnings about non-mobile-friendly websites to webmasters. Since one of the ranking factors in their search is being mobile-friendly, that’s what the algorithm is set up to look for. Mobile-Friendly Sites Matter.

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Wireless Google Mobile Small Business 70

Small Business Mavericks

MAY 13, 2014

When you look at what mobile marketing is, it’s this: one message aimed at multiple targets. How does a business decide which mobile marketing strategies to use? Your one shot — your message — can hit a bullseye on many targets at the same time and score big if your mobile strategy is able to change with the need.

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Mobile Small Business Strategy Sites 79

Small Business Mavericks

NOVEMBER 27, 2015

This particular ratings update is to accommodate the increasing nature of mobile search. Why Mobile Search is Such a Big Deal. But some of the most useful information regarding mobile search is later on in the guidelines, under the section titled “Understanding Mobile User Needs.” I highly recommend it.

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Google Guidelines Marketing Mobile 70

Small Business Mavericks

DECEMBER 11, 2015

Mobile purchasing is increasing by the minute. And mobile browsing is still on the incline. Easy to Navigate – You want your mobile visitors to be able to find what they are looking for. Keep your mobile website focused on your visitors’ needs and convert your traffic to sales. Many people have both.

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Mobile Features Content Small Business 70

Small Business Mavericks

JUNE 12, 2014

Millennials are the focus of the study in the article, but we all know non-millennials who have changed their expectations because they have gotten used to using mobile technology. Emails are apt to be read the same day they were sent — how do your emails look on a mobile device? Why risk that?

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Marketing Mobile Small Business Survey 87

Small Business Mavericks

MAY 8, 2012

In this case, the drop in traffic came from two sectors, mobile, and Europe. It was also ranking highly in mobile search. They were not geared to provide a service to European customers, and being net based business, mobile traffic had tiny 0.01% conversion rate, so the loss of that traffic wasn’t harming the business.

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Analytics SEO News Mobile 161

Small Business Mavericks

JULY 25, 2014

Local Search Is Usually Mobile. One thing that strikes me as I look at Yelp Trends is the fact that most of the searches were probably on a mobile device. One of the trends that isn’t a fad is mobile search and if your business isn’t ready for it you will miss the boat.

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Marketing Mobile Trends Engineering 87

Small Business Mavericks

DECEMBER 24, 2013

For one thing, tablet computers are more like mobile phones or PDAs than PCs or laptops. Mobile Marketing for Small Business mobile marketing responsive websites tablet computers tablet marketing tablets' The display screen is different. That’s why responsive websites are important. You should capture that vision too.

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Marketing Mobile Small Business Survey 98

Small Business Mavericks

SEPTEMBER 10, 2013

Business Insider recently observed that both Facebook and Twitter have surpassed the 50% revenue mark from mobile users. That’s not surprising given that mobile usage is going up by the day. Mobile marketing is a big thing, but social media advertising is even bigger. Are you going to join the movement?

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Advertising Social Media Patterns Mobile 98

Small Business Mavericks

JANUARY 9, 2014

Until then, QR codes are your best bet for mobile engagement. Mobile Marketing for Small Business clickable paper mobile marketing QR cpdes' If clickable paper catches on, it will be a couple of years before enough people are aware of it to know what to do with it. Not any time soon, at least.

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Mobile Small Business Education YouTube 98

Small Business Mavericks

SEPTEMBER 20, 2012

One growing trend in mobile marketing is something called push notifications. A push notification is a message you can send through an app to a user’s mobile phone. The fact that the mobile user has downloaded the app implies that they’ve given you permission to contact them in this manner.

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Notification SMS Mobile Trends 93

Small Business Mavericks

NOVEMBER 28, 2012

The best part of this data is that mobile sales are up overall as well while social media sales are down. Mobile marketing not so much. I expect to see these numbers – total sales as well as mobile sales – go up again next year. However, I have nothing to back that up. Are you surprised? I’m not.

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Mobile Discount Social Media Data 98

Small Business Mavericks

JULY 1, 2014

He does a good job of making the challenge clear: “The mobile internet has given the control back to the reader, or customer, and the way they consume content is on their terms. Mobile Marketing for Small Business mobile devices multiple screen strategies responsive website design and development screen size'

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Strategy Mobile Small Business Study 87

Small Business Mavericks

SEPTEMBER 19, 2012

The icon is designed to allow mobile phone users to scan the graphic, which takes them to your web page or landing page designed for a specific purpose. When a customer or potential customer scans your QR code with their mobile phone, the phone will open up a web browser and take the person to your website, or a predetermined landing page.

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Mobile Exercises Retail Features 98

Small Business Mavericks

NOVEMBER 1, 2012

Mobile/Local Search Dominate Organically. Mobile search presents a great opportunity for search engine optimization specialists. If you market to mobile customers, and you should, you’ll find that the click throughs on mobile PPC ads are lower than the click throughs on organic search.

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SEO Mobile Engineering Organization 93

Small Business Mavericks

SEPTEMBER 9, 2014

” It looks at recent studies of mobile phone use among US moms, and it is pretty interesting. Video Marketing how to/tutorial videos mobile video video' Marketing Pilgrim’s Cynthia Boris asks that question in her post “ Most moms watch video on their smartphone…but what are they watching? How-To/Tutorial Videos.

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Video FAQ Marketing Mobile 111

Small Business Mavericks

FEBRUARY 22, 2013

Smartphones have changed mobile marketing for the better. If your customers have a mobile phone, they can sign up on the spot in just a few seconds. Now is a great time to get on board with mobile marketing. Work out your mobile marketing strategy using Constant Contact’s list growing apps. For the better.

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List Mobile Retail Survey 79

Small Business Mavericks

AUGUST 20, 2014

He also favors a business that makes its hours easy to see from the car or has a good mobile site. If your website was designed to be mobile responsive and easy to navigate, Bob and the people like him would be apt to be your customers. website development mobile responsive online website design' Do you have customers like Bob?

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Mobile Sites Engineering Research 87

Small Business Mavericks

JANUARY 29, 2013

is planning a comeback in search, video, and mobile. Its acquisition of Stamped – Stamped is a mobile app. enough clout to compete with Google’s Android product, and if Facebook gets into mobile to compete for this space, then it could become an all out war. According to this article at TechCrunch, Yahoo!

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Yahoo Compete Mobile Google 101

Small Business Mavericks

AUGUST 14, 2015

Mobile App Development – In an age of smartphones and tablets, it’s no surprise that mobile app development should be right at the top of your list. You can have a mobile app developed for a few measly dollars, and it has the potential to pay off big time.

Engineering 70

Engineering Mobile Consultant Social Media 70

Small Business Mavericks

FEBRUARY 27, 2011

If you’ve been sleeping lately and haven’t heard about the new mobile “barcode&# device called QR Code , then allow me to be the first to give you a heads up. I think QR Codes represent the future of online marketing – at least, the future of mobile marketing. QR stands for Quick Response.

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Small Business Case Study Press Release Mobile 117