Jeff Esposito

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The Devil’s in the Details

Jeff Esposito

If you were to buy via Amazon, you would get 17 weeks of DirectTV Sunday Ticket for mobile, tablet and computer. Each Anniversary Edition includes a code that can be redeemed to access the full 2013 regular season (17 weeks) of NFL Sunday Ticket on computer, tablet, and mobile devices. So I called DirecTV customer service to find out.

FAQ 45
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Future of Location Marketing, Amway and EVIL

Jeff Esposito

this is a pretty interesting look at the ethical side of the companies making our popular mobile devices. Now I am no fan of Kobe, but this is still pretty damn cool. How Evil Is Your Smartphone? The Amway Effect on Social Media Influencers – ahh a nice refreshing look at online influencers.

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Are you ready for Social TV?

Jeff Esposito

After some back and forth, he noted that he hoped to change my mind and that he would send me a copy of his book (co-authored by Stacey Shepatin ), Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile (Amazon Affiliate Link) when it came out.

Mobile 43
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Are you green-washing to build up your marketing database?

Jeff Esposito

My wife has often been asked by stores for her mobile number only to get unwanted text messages on sales and specials. You see, many of these retailers add your email to their database which also means that you are now getting email campaigns from them which to me is just spam. Permission based marketing should offer value to both sides.

Sports 44
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New toy blues

Jeff Esposito

Earlier this month, Facebook dropped a bomb on the geolocation space by introducing deals via their Places mobile application. This move was a power play for the largest social network and a potential boon for advertisers looking to tap into the 100 million users of the Facebook mobile application.

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Content Marketing Trends for 2014

Jeff Esposito

In fact, there are already more active mobile devices than adults in the United States. It seems like these days, everyone’s got a smartphone, a tablet and a burning desire for every website to work perfectly on every device they own. Brands and businesses are not looking to disappoint and responsive web design is the answer.

Trends 37
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Why I’m kinda over Yelp: Foursquare and Twitter are my recommendation engines of choice

Jeff Esposito

And since it’s a mobile app, I can use it to find places near me no matter where I am in the city. Depending on the night, that tells me about a fun new restaurant, whether the Red Sox are home or away, that a particular bar I normally enjoy is way too crowded to wait in line for, etc.