Direct Marketing Observations

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Our Shifting Notion of Search, Social and Mobile.

Direct Marketing Observations

10 years ago seems so 10 years ago in the world of search, social and mobile. In the world of mobile, the evolution has been nothing short of dramatic. 10 years ago we were an evolving world of mobile adoption, the mobile handset was a utility for and an extension of the land lane. Take for example search.

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10 Things I Thought About in 2016 that Will Still Matter in 2017

Direct Marketing Observations

iot) + (streaming) x (mobile) figure out delivery. Where does social fit in a brands mobile strategy? Digital transformation, yea, yea, yea… Disruption in mobile. Has the mobile imperative disrupted the design imperative? Mobile analytics is so crucial. Designers need to think about people.

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It’s Not About Social Anymore

Direct Marketing Observations

Mobile and Tablet computing. As we hurdle into 2013 and beyond, watch for the mashup of mobile and social to escalate even more, with mobile leading the way. So if it isn’t Facebook, what is it then? The data proves it out and so do retailers, consumers and manufacturers. They are experiencing it first hand.

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The Confluence of Social and Search

Direct Marketing Observations

When defining the next big think, I am never surprised how much mobile, search and social continue to loom on the horizon. Three-quarters of Japanese social network users access the sites only from their mobile phones. In fact, if you look at what’s happening in Japan it would boggle your mind.

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What Kind of Decisions Would You Make if Your Future Didn’t Depend on it?

Direct Marketing Observations

Thus, either the bar has been raised or lowered, depending on your outlook; and thus seeing someone being murdered on Facebook will be alarming and disturbing for a lot of people, or it’s just another day in our always-on, digital, mobile and social world. A new low if you will, but one in which we are not surprised. The simple goal?

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Four Areas that Digital Marketers Need to Continue to Focus On

Direct Marketing Observations

Some recent Accenture research reveals that retailers can respond with mobile capabilities designed to create value for both customers and themselves if they understand who is shopping in their stores, how they shop, and how mobile influences their shopping behaviors. That’s a good decision. Need the data to prove it?

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7 Tips for Staying on Top of the Social Wave

Direct Marketing Observations

3) Mobile will be THE social platform.The global mobile market is expected to reach $1 trillion by 2015. Get serious about mobile. How are you currently addressing the fact that people will be using a mobile device and could be doing searches through their social network of choice for products and service and companies?